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摘要:Essay代写范文-如何使用预测分析来增加销售额How to use forecast analysis to increase sales 本文是一篇Essay代写范文,主要讨论了如何使用预测分析来增加销售额。零售是一个涵盖大量商业类型和模式的......

Essay代写范文-如何使用预测分析来增加销售额 How to use forecast analysis to increase sales


本文是一篇Essay代写范文,主要讨论了如何使用预测分析来增加销售额。零售是一个涵盖大量商业类型和模式的术语。“零售业有六种业务类型,分别是便利店、专卖店、超市、折扣店、百货公司和在线商店。以下为范文全部内容,内容和格式仅供留学生参考学习,不得抄袭。

Introduction引言

Industry Background行业背景

Retail is a term that covers a massive range of business types and models. “There are six business types in regard to retailing, which are convenience stores, specialty stores, supermarkets, discount stores, department stores, and online stores (Courses for Students, Professionals & Faculty Members., 2018).”

零售是一个涵盖大量商业类型和模式的术语。“零售业有六种业务类型,分别是便利店、专卖店、超市、折扣店、百货公司和在线商店(学生、专业人员和教师课程,2018年)。”

Convenience stores are considered a small to medium grocery and convenience shop usually operating near residential areas. This was the standard during the beginning stages of the retailing industry. This allowed for essentially no competition from other stores that were located a further distance from a residential area. The convenience store was also just what the name suggested, a store of convenience. Their focus was not on low price because they understood that you were here because you were not willing to drive far distances for the items that they sold. Then we have specialty stores, which is a retailer that focusses on smaller net product areas, such as electronics, video entertainment, toys. Examples of these stores are Fry’s Electronics, Toys “R” Us, formally Blockbusters. Next, there are supermarkets, which are a medium to large grocery and household store whose goal lay in low margin / high-volume sales. Discount stores are also small, medium or large shop. But their items are items that are branded goods to sell at discounted prices, Target could also be considered as a discounted store. This allows customers to buy items without customers being burdened with paying fully for the cost of production in the items they want.

便利店被认为是中小型杂货店和便利店,通常在居民区附近营业。这是零售业初期的标准。这基本上没有竞争来自其他商店,这些商店位于离居民区更远的地方。便利店也正是这个名字所暗示的,一个便利店。他们关注的不是低价,因为他们知道你来这里是因为你不愿意为他们出售的商品开很远的路。然后我们有专卖店,这是一个零售商,专注于较小的网络产品领域,如电子产品,视频娱乐,玩具。这些商店的例子是弗莱的电子产品,玩具反斗城,正式大片。其次,还有超市,这是一个中型到大型的杂货店和家庭用品商店,其目标是低利润/高销售量。折扣店也有小型、中型或大型商店。但他们的商品都是以折扣价出售的品牌商品,目标店也可以算是打折商店。这使得顾客可以购买商品,而不必为他们想要的商品全额支付生产成本。

Department stores are a large store with a wide range of goods and services, segmented into departments which can be managed by the department store itself of salespersons from outside retailers that have distribution through the store. An example of this would-be Target, Walmart, JCPenney, Dillards, Macy’s. Lastly, we have online only stores that sell directly to customers through an e-commerce website. This has taken the retail industry by storm. This allows for a company to no longer have to pay for a brick and mortar and give them the opportunity to pour into the products and increase revenue based on operating margins. If you don’t have to pay the traditional fixed cost that is associated with building such as rent, electricity, plumbing, Wi-Fi, software and hardware, and mass amounts of employees and possible benefits. This can save you a ton on capital that can be used everywhere. Example of retailers like this is Amazon, Fashion Nova, ASOS, and Shoe Dazzle.

百货公司是一家拥有各种商品和服务的大型商店,被分割成若干部门,这些部门可以由百货公司自己管理,这些部门由来自外部零售商的销售人员通过商店进行分销。沃尔玛、JCPenney、Dillards、梅西百货就是一个例子。最后,我们只有在线商店,通过电子商务网站直接向客户销售。这给零售业带来了一场风暴。这样一来,公司就不必再为实体店买单,让他们有机会投入到产品中,并根据营业利润率增加收入。如果你不必支付与建筑相关的传统固定成本,如租金、电力、管道、Wi-Fi、软件和硬件,以及大量的员工和可能的福利。这可以为你节省大量的资金,这些资金可以在任何地方使用。亚马逊、时尚新星、ASOS和Shoe Dazzle就是这样的零售商。

Today’s retail has expanded whereas, most retailers are not just pigeonholed into only being one thing to customers. Companies like Target can be a convenient, discount, grocery, and discount, and an online store. “The U.S. Commerce Department reports that total retail sales in 2015 were around $5 trillion, The vast majority of sales that make up that $5 trillion dollars are in store purchases. In 2015 e-commerce only accounted for 7.1 percent of revenue. It is forecast that this percentage will grow to about 9.8% by 2019. More than 25 million people in the U.S. are employed by retailers (Comfort, 2017).”

Description of the Company’s Business: Target

Target Corporation is the second-largest department/discount store retailer in the United States, behind Walmart. “Target began expanding the store nationwide in the 1980s and introduced new store formats under the Target brand in the 1990s (Fortune, 2018)”. The company has found success as a cheap-chic player in the industry. “In 2018, Target operates a total of 1,822 stores throughout the United States. The company is ranked No. 39 on the 2018 Fortune 500 list of the largest United States corporations by total revenue (Fortune, 2018).” Target has always been known for its emphasis on the desires of its younger, stylish, image-conscious shoppers, whereas Walmart relies on their strategy of always low prices.

Motivating Factors (What changed and Problem Statement)

As stated previously, customer behaviors play a huge part in the success of a retail company. Target realized that “most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target, (Duhigg, 2018).” The Targets store was essentially a one all store and could satisfy all their needs. The issue that Target faced is convincing customers that the only store they need is Target, and breaking brand loyalty is a difficult task to do.
 

今天的零售业已经扩张了,然而,大多数零售商并没有被局限在对顾客只做一件事上。像塔吉特这样的公司可以是一个方便的,折扣,杂货店,折扣,和在线商店。美国商务部报告称,2015年的零售总额约为5万亿美元,这5万亿美元中的绝大部分来自商店的销售。2015年,电子商务仅占总收入的7.1%。据预测,到2019年,这一比例将增长到9.8%左右。美国有超过2500万人受雇于零售商(Comfort, 2017)。”
 
 
 
公司业务描述:目标
 
塔吉特公司是美国第二大百货/折扣店零售商,仅次于沃尔玛。“Target从20世纪80年代开始在全国范围内扩张店铺,90年代开始在Target品牌下引入新的店铺模式(Fortune, 2018)”。这家公司已经在这个行业中找到了成功的廉价时尚玩家。2018年,塔吉特在全美共有1822家门店。该公司在2018年《财富》美国500强企业总收入排行榜(2018年)中排名第39位。塔吉特一向以强调年轻、时尚、注重形象的顾客的需求而闻名,而沃尔玛则依赖于其一贯的低价策略。
 
 
 
激励因素(改变了什么和问题陈述)
 
 
 
如前所述,顾客行为对零售公司的成功起着巨大的作用。塔吉特意识到“大多数购物者并不会在一家商店里买他们需要的所有东西。相反,他们会在杂货店买杂货,在玩具店买玩具,而且他们只会在需要某些与塔吉特有关的物品时才会光顾塔吉特(Duhigg, 2018)。“target商店本质上是一家集所有人于一身的商店,可以满足他们的所有需求。塔吉特面临的问题是让顾客相信他们唯一需要的商店就是塔吉特,而打破品牌忠诚度是一项艰巨的任务。

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