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时间:2021-04-09 06:03 来源: Essay代写

摘要:Executive Summary执行摘要 近年来,随着人们生活水平的提高和精神文化生活的追求,户外运动逐渐显示出其独特的市场......

Executive Summary执行摘要 近年来,随着人们生活水平的提高和精神文化生活的追求,户外运动逐渐显示出其独特的市场前景和巨大的经济价值。因此,该公司在业内设立了一家名为明星露营店的户

Executive Summary执行摘要

近年来,随着人们生活水平的提高和精神文化生活的追求,户外运动逐渐显示出其独特的市场前景和巨大的经济价值。因此,该公司在业内设立了一家名为“明星露营店”的户外活动商店。

In recent years, as people living standard enhancement and the pursuit of spiritual and cultural life, outdoor sports gradually showed its unique market prospect and huge economic value. As a consequence, the business is set up to the outdoor activities store called Star Camping Store in the industry.

星光野营是一家集射击运动、狩猎、钓鱼、野营、海洋、服装、鞋类和户外生活方式于一体的户外专卖店,是星光野营店产品中最便利的户外零售商。除了顶级品牌的露营装备外,我们还为新来的露营提供教练服务,另外,客户的目标是从初学者到专家,为新来的和用过的枪支、弹药和装备提供最佳的选择。Over the range of the products of the Star Camping Store ,Star camping is an outdoor specialty store on shooting sports, hunting, fishing, camping, marine, apparel, footwear and outdoor lifestyle which makes us the most convenient outdoor retailer. Besides the top brand camping equipment, we also provide the coach service to new to the camping.In addition, thetarget of the customer is planning provide the best selection of new and used firearms, ammunition and equipment from beginner to expert.

这项业务的形式是以独家贸易商为基础的。在政府的指导方针中,作为一个商人,我以个人的身份经营自己的生意。你交税后,我可以保留你所有的生意利润。此外,我还可以雇佣教练、封口工和经理等员工。

The form of the business is based on the sole traders.  In the guideline of the government, as a sole trader, i run my own business as an individual. I can keep all your business’s profits after you’ve paid tax on them. In addition, I can also employ staffs who arecoaches, sealers and manger etc. 

在业务运营中,所有者应该是由团队运营的我。今后,国家将在全国开设10家分店,以经营为目的,注册有限责任公司为合作对象,成为股东。

In the operation of the business, the owner should be I who am operate by a team.  In the future, 10 stores should be opening over the state, on the purpose of the business, the Limited Liability Company should be registered for the target of the cooperation to be a shareholders.

选择产品组合,可以吸引更多的人的购买欲望,主次分明,激发人们的购买欲望,找到一个能够刺激顾客依赖的力点。

Selective portfolio of products, can attract more people's purchase desire, primary and secondary distinct, arouse the purchase desire of people, find a spot to stimulate customers rely on the force.

为了在网上和商店的广泛开放,所产生的资金是必要的经营。就所产生的资金而言,贷款是日常商店经营所必需的。最初的投资目标是在商店和在线运营中投入200万英镑。In order to widely opening the store and online, the arising funds are necessary for the operations. On the purpose of the arising funds, the loan is necessary for store operation on the daily base.  The original investments are target at the 2 Million Pounds in the operation for the store and online operation. 

In the financial plan of the borrowing, the interest rate is drawing from the bank. The term of the borrowing is up to three years which is the category of the long-term liability in the balance sheet.   The interest is paid on the monthly basis. 

This significant part of the money should be applied to the production and internet setting for the selling, staff employments and other respective for the funds. To the wealth of the shareholders, the owner is dedicated to disclose the financial information to the shareholders. Catch the trend of the tourism opportunities in the UK, the large development of the outdoor activities; try to provide the free experience to the younger generation to get the chance to get close to the nature.

There was a close relationship with the universitystudentcommunity;it would like to introduce the camping activities. 

General Company Description

Star Camping is dedicated to provide natural experience to the camping lover and persons who are willing to close to the nature, far from the city and relax. 

 

Business Structure:

The form of the business is based on the sole traders. In the guideline of the government, as a sole trader, i run my own business as an individual. I can keep all your business’s profits after you’ve paid tax on them. In addition, I can also employ staffs who arecoaches, sealers and manger etc. 

 

Company Financial Goals and Objectives: 

Financial Goals

Achieving profit in the fourth year.

Second store would open in Sixth years from the foundation of the shop

Financial Objectives 

Increase revenue from selling the equipment

Decrease costs from the direct sales

Improve the quality of the service. 

Brief Description of theBusiness: 

Star camping is an outdoor specialty store on shooting sports, hunting, fishing, camping, marine, apparel, footwear and outdoor lifestyle which makes us the most convenient outdoor retailer. Besides the top brand camping equipment, we also provide the coach service to new to the camping. 

The target of the customer is planning provide the best selection of new and used firearms, ammunition and equipment from beginner to expert

Camping and caravanning refers to holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motor homes as accommodation.According to the Great Britain Tourism Survey (GBTS), £18.1bn spent by British residents on domestic overnight tourism, £19.1bn spent by foreign visitors. That means that camping and caravanning industry is a huge financial market in the United Kingdom (UK).  However, the official figure of the registered company is up to 208,880 VAT registered businesses in England in tourism sectors in 2011, so that there are so many competitions in the industry. 

I believed that more persons are willing to get to the nature, the Camping and caravanningwould be getting popular in the UK.  In addition, the industry could be more competition in the markets. 

Catch the trend of the tourism and getting to the nature, the camping would like to spark in the economic growth, with the more investing in the healthy and far from the city. 

 

Products and Services

The camping equipment as the categories of shooting sports, hunting, fishing, camping, marine, apparel, footwear could be indicated as follow: 

Top new brand camping equipment selling is offered in the store. Renting is also available to the new to the camping. Besides that, the coach service is also provided in the store. 

Marketing Plan and Sales Forecast

Market research 

Economics for decision-making

According to the Great Britain Tourism Survey (GBTS), £18.1bn spent by British residents on domestic overnight tourism, £19.1bn spent by foreign visitors. That means that camping and caravanning industry is a huge financial market in the United Kingdom (UK).  

 

In the future, the store would like to take 1% of the total share of the total markets.  In the part of the business, the target market is locked on primary to professor level. In the central of the business, the employees are mostly suffered the sub-health in the process of the working, they are willing to close to the nature. Furthermore, the growth trend of the camping and caravanning is high. 

 

In the demand of the camping and caravanning, the high demand from the market is from the university and community, so that the store would like to increase the sales on the camping.  In the cooperation with the university, the coach service would be highly demanded. 

 

In the consideration of the camping store, the high capital costs, high production costs, high market costs, consumer acceptance and brand recognition and Training and skills. In the central of the factors involved in the store open, the general selling price of the equipment is over 100 Pounds in the store, so that most persons are willing to sell in the store. 

Product or Service

Features and Benefits

The once is free in the process of the coach. 

The camper can get the benefits from the experience on the camping.

Getting close to the nature

 

Product/Service 1: Coach Service

 

Main Features: 

Getting touch with the new to the camping, so that they are accompanying with camper in the process of the camping. In addition, they are experienced the safety trip with the coacher in the trip. 

 

Benefits:

High quality of the tents;

The cheapest within 10 KM of the all stores 

 

Product/Service2: 

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