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时间:2021-09-06 05:37 来源: Essay代写

摘要:本文是英国留学生assignment范文,主要内容是讲述组织可以增加价值与它的成功和价值链的相关概念。......

在这项工作中,我将展示一个组织可以增加价值与它的成功和价值链的概念可以用来评估组织增加价值和发展未来的战略。

价值链是一个传统的把阶段的业务流程的方式。价值链强调运营经理参与过程的各个方面的重要性,从供应商的权利槽客户。随着价值链的方法,功能边界被忽视,在许多组织现在接受的运营经理必须控制整个过程,从购买商品和服务的最后阶段,以满足客户。市场营销、会计、人力资源并没有出现在价值链中,但运营经理必须有兴趣,并参与这些内部职能的组织。

 

Introduction 简介

In this assignment I'm going to show that an organisation can add value with its success and how the concept of a Value Chain can be used to asses where organisations add value and develop future strategy.

 

According to Wright (2004), Value Chain is a traditional manner of departmentalising stages of the business process. The value chain highlights the importance of the operational manager being involved in all aspects of the process, from suppliers right trough the customer. With the value chain approach functional boundaries are ignored and in many organisations its now accepted that the operations manager has to control the whole process from buying in goods and services to the final stage of satisfying the customer. Marketing, accounting, human resources are not showing up in the value chain, but the operational manager has to be interesting and to be involved in these internal functions of the organisation as well. (Wright and Race 2004)

 

Information technology is changing the way companies operates.

 

According to Porter (1985), cost leadership and product differentiation can be pursued simultaneously only under rare conditions.

 

If organisations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities the undertake are especially important in creating that value and which are not (Johnson et all 2008) . The value chain concept is important to understand this describing the categories of activities within and around an organisation, which together create a product or service". The concept was developed by Michael Porter with his book "competitive advantage 1985" where the idea of value chain is based on the processe view of organisations, the idea of seeing a manufacturing or service organisation as system, made up of subsystems each with inputs, transformation process and outputs which involve the acquisition and consumption of resources (money, equipment, labour, land, buildings, management and administration).

 

The primary value chain activities are:

 

Logistics/ Inbound:the distribution of manufacturing after the raw materials are received and warehoused.

Operations: the transformation process of inputs into services and finish products.

Logistics/ Outbound: The warehousing and distribution of the finished goods.

Marketing and sales: Placing the product on the market generating sales reaching the right people interested to buy it

Service: The tool used to offer the product on the market and the service offered after the product is sold (customer service)

This Primary Activities are supported by:

 

The infrastructure of the firm: organisational structure, control system, company culture etc.

Human resource management: employee recruiting, hiring, training, development and compensation.

Technology development: technologies to support the value chain activity

Procurement: purchasing input such as materials, supplies, and equipments. 

"The firm's margin or profit then depends on its effectiveness in performing these activities efficiently, so that the amount that the customer is willing to pay for the products exceeds the cost of the activities in the value chain. It is in these activities that a firm has the opportunity to generate superior value. A competitive advantage may be achieved by reconfiguring the value chain to provide lower cost or better differentiation". 

 

External efficiency is measured by customer satisfaction and by market share. To achieve customer satisfaction the company requires, and is depends on, the timely received goods and its services to specification by external suppliers. Is very important to have a good communication, and teamwork between suppliers at one end, and the customer at the other end of the value chain. (Wright and Race 2004)

 

Cost advantage and Value Chain

A firm maybe create a cost advantage either by reducing the cost of individual value chain activities, or by reconfiguring the value chain. Once the value chain is defined, a cost analysis can be performed by assessing the costs of the value chain activities. The cost obtained from the accounting report may need to be modified in order to allocate them properly to the value creating activity.

 

Porter identified 10 cost drivers realting to the value chain activities:

 

Economies of scale

Learning

Capacity utilisation

Linkages among activities

Interrelationships among business units

Degree of vertical integration

Timing of market entry

Firm's policy of cost or differentiation

Geographic location

Institutional factors (regulation, union activity, taxes etc.)

A firm develops a cost advantage by controlling these drivers better than do the competition.

 

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