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时间:2021-10-09 18:00 来源: Essay代写

摘要:本文是一篇英国留学作业assignment。众所周知,大众媒体和流行文化关系紧密,随着社会的发展,联系越来越广泛,大......

大众媒体和流行文化相互联系,关系紧密。大众传媒对文化建设有很大的影响。本学期论文将主要讨论大众传媒对文化适应的影响。本文的分析将首先看媒体之间的关系,规范文化价值观的形成。最后,本文将讨论互联网文化的影响和沟通手段,进而从生活取材,以实际生活中的真实例子给予证实。
 

第一部分

大众传媒对文化适应的影响

文化适应的过程可以看作是人学习文化内容,收入理解并融入他们生活的过程。大众媒体已经越来越流行,形成了我们日常文化适应的一部分。这是由于强大的大众传媒对文化适应的影响。兰登书屋未删减版本的字典(1997)对文化适应下了这样的定义:文化适应过程指的就是人通过经历、观察、指导的方式学习和组织文化的过程。
 

随着时间的推移,社会接入和使用技术的方式更为方便快捷。大众媒体通讯设备很快就洪水般地蔓延到社会的每一个角落,很容易地将信息传播到所有年龄段的人群之间。
 

Mass media and popular culture are quite interconnected. Mass media has a great influence on culture construction. This term paper discusses the impacts of mass media on enculturation. It will look at the relationships among media and the normative cultural values formation. Finally the paper will discuss the influence of the internet on culture and communication means. Real world examples are given to substantiate the paper.
 

Part I

Impact of the mass media on enculturation

Enculturation can be viewed as the process through which persons learn the contents of a culture and assimilates them to their lives. Mass media has grown in popularity and has formed part of our daily enculturation. This is due to the huge impact of mass media on enculturation. The Random House Unabridged Dictionary (1997) defines enculturation as a process whereby persons learn group culture by experience, observation, and instruction.
 

The society is accessing technology more easily with time. The mass media communication devices are quickly flooding every corner of the society making dissemination of information quite easily to all the ages of people.
 

Media has been able to make some of the topics which were never discussed freely to be so discussed. This has impacted both negatively and positively on the people receiving the information. Age groups which were not in a position to access some information in the past can access it freely and to whatever level they desire. A lot of research has been conducted on the antisocial and prosocial impact of the media.
 

According to Motion Picture Research Council movies have a potential of causing antisocial behaviors in children. It is claimed that many of the things which are learnt from movies have antisocial overtones. In the 1950s the comic books were also added to the list of the contributors to the antisocial behaviors (Wertham, 1954). The 1950s saw many experiments conducted on the TV shows. These included the Bandura experiments which implicated violent media with aggressive behaviors among children. The Media has also been associated with sex. Some media houses have got programs which exclusively talk about sex. Some TV shows have taught the teenagers and the public in general how to dress sexily and live what is commonly called a sex lifestyle. Walking around in any city it is very easy to meet sexual sentiments. Broadcasts have shaped sex to be a popular way of self expression (Bandura, 1977).
 

The Sesame street program is an example of TV series which has shown much [positive impact among its views. According to Minton (1975) the program was able to prepare children in readiness for school (Minton 1975). According to CBS Broadcast Group (1974) Fat Albert and the Cosby Kids was quite helpful in teaching prosocial lessons to children (CBS Broadcast Group 1974). Most action movies for instance Prison break shows how authorities can be successful fooled and any evidence of crime committed erased. This can possibly have a bad impact on some third world countries whose security system are still shaky and people criminals ca n easily imitate what they see in movies with much success.
 

MTV is a good example of a modern influencer on popular culture. This is especially pronounced for the case of the youths who from the major part of viewers of MTV. Take for instance the Saturday Night Show. The program is designed with adverts cutting in e very other minute. Due to the popularity of the show the adverts made surely have the eyes and ears millions listeners. The teenagers who form the majority of the views of this show are prone to be influenced by the adverts. Everyday millions of impressionable teenagers watch a show called Saturday Night Live.
 

Part II

The relationship among the media, advertising and formation of normative cultural values

本文标签: 大众媒体美国文化America CultMass

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