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时间:2021-10-14 15:05 来源: Essay代写

摘要:笔者认为,交融式的校企合作是实施项目化教学的前提和关键,因此从政府、学校、企业三个角度重点分析了中职市场营......

First, the Netherlands Vocational and Technical College teaching marketing professional project outcomes
一、荷兰专业技术学校市场营销专业项目化教学的成果


1 From the positions and the ability to post group needs, reverse for curriculum
1.从岗位及岗位群的有经验需求动身,逆向施行课程设置


The school marketing professional activities under the order and nature of the similarity of the marketing job market survey group is divided into categories, category marketing planning , product sales category, customer service jobs etc. four categories , and then the market analysis , market marketing planning , marketing and negotiation , store sales and management, customer development and maintenance identified as the core curriculum.
这个学校依据市场营销生业活动顺着次序和办公性质的相仿性,把市场营销岗位群分为市场调查类、营销谋划类、产品销行类、客户服务类等四个岗位门类,而后将市场剖析技术、市场营销谋划、推销与会谈、门面店销行与管理、客户拓展与保护确认为中心课程。


2 sound project implementation system
2.完备的项目实行整体体系
The school established a clear project teaching system . Market analysis technology, for example , the course is divided into seven learning task ( step ) : Develop market research programs - define the market survey methods - design market survey - organization and implementation of market surveys - and analyzed survey data - forecast market trends - submit market survey results. In three projects completed throughout the course , learning to consolidate these learning tasks , these three projects are projects a - consumer surveys and analysis, project two - competitive product research and analysis, project three - retail terminal survey and analysis . Projects, tasks , teaching arrangements and scientific project evaluation rules constitute the complete course teaching system.


3 high-quality teaching resources and practical teaching conditions
The school marketing professional team of teachers teaching according to the project 's needs , self -based teaching materials , production related network resources, while cooperative enterprise management personnel hired part-time teachers , students regularly taught . In addition , the school marketing planning training room , agricultural products and agricultural training room, mass-based , poor quality , the United States , three-color and other school-enterprise cooperation to build a training base in the project -based instructional design and extra-curricular training played a crucial role.


Second, vocational marketing professional project teaching strategies for implementation


Compared with the vocational , vocational students in the quality of faculty, regional advantages , policy support and other areas have a larger gap. However, vocational and higher vocational belong to vocational education, for the teaching of vocational project outcomes , vocational desirability of its development philosophy, combined with local realities , creating feature of the school .


1 concept development to achieve the " three docking"
Vocational schools should be demand-oriented enterprises , the reverse set curriculum, to achieve " professional standards " and " curriculum standards " a butt , " occupational status " and " teaching content " two docking, " professional environment " and " teaching environment " three docking. Analysis of internal and professional -related jobs, classify and summarize the main post group , according to the post the required knowledge , skills set foundation courses , core curriculum and outreach programs , combined with job task selection is typical , practical , timeliness teaching items.


2 school-enterprise cooperation is the key to the implementation of project teaching and prerequisite
Machinery , computers, cooking, etc. technical expertise through the purchase of some equipment , software , instruments can be well done training courses , and marketing professional training courses or practical lesson to be out of school , in the community or within the enterprise , and its flexible operation , results evaluation complicated. Blending style without school-enterprise cooperation , marketing professional project teaching is only on paperTan soldiers .


( 1 ) The Government should extend the "invisible hand ." School-enterprise cooperation is a win-win platform for schools and businesses , but in most cases , the school was " one sided affair hot ." Government should strengthen the government to solve social justice through vocational education , the role and the role of market failure , and the formation of corresponding laws and system, strengthen the main responsibility of both schools and enterprises . At the same time , strengthen the regulation of vocational education policies and regulations to ensure that enterprises and other investors effective input of vocational education , corporate tax breaks given to school or to give financial assistance directly to share the burden of enterprise-run vocational education , to mobilize the enthusiasm of their participation and enthusiasm . In addition , the Government should set up a special agency responsible for school-enterprise cooperation , and selected school-enterprise coordinator protect school-enterprise cooperation in the breadth and depth to expand .

本文标签: 市场营销项目教

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