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时间:2021-10-14 16:00 来源: Essay代写

摘要:在高职教育发展一片繁荣、一路凯歌的同时,一些在发展过程中无法回避的矛盾和问题,也暴露了教学中所处的尴尬......

Comprehensively deepen educational reform in the context of urgency , college organizations all teachers listen to and learn about the deepening educational reform reports. Through the study, I deeply realized that if you want vocational colleges in the fierce market competition to establish advantages and strengthen college characteristics, the quality of education needs to be improved . Improve education quality , is the urgent requirement of development of the Institute , is a teacher of the important mission. And as vocational education , the emphasis is competency-based , employment-oriented, trained people to adapt to the workplace . Improve the quality of personnel training , to equip students with professional skills, practical teaching is an important part . Here, I combine several years teaching marketing professional touch , talking on the marketing reform of practical teaching thinking .
在各个方面深入教育教改的急迫环境下,学校团体总和教员聆取并学习了相关深入教育教改的报告陈述。经过学习,我深刻地认识到高职院校假如要在紧张的市场竞争中建立优势,巩固学校独特的风格,亟待增长教育教学的品质。增长教育教学品质,是学校进展的迫十分必要求,是教员办公的关紧重大责任。


First , at this stage in our hospital Practical Teaching in Higher Vocational Marketing issues the following aspects
一、现阶段我院高职市场营销专业实践性教学的问题就象下所述几个方面


(1) traditional mode of teaching is difficult to break
1.传统的教学标准样式难于打破
In recent years, college marketing professional teaching model for change , but most of the teachers teaching methods are mostly adopted a " principle + case " model. Although some teachers in teaching but also strive to introduce foreign cases, but in the traditional principles of light weight methods of teaching practice under the influence of a "case" actually only played an "example " role.
近年来学校市场营销专业教学标准样式有所变法,但大部分数教员教课的办法大部分继续使用“原理+例子”的标准样式。固然有点教员在教学中也力争引进海外案件的例子,但在传统的重原理轻实践的教学办法影响下,一个“案件的例子”其实只起到一个“例子”的效用。


(2) to strengthen the abilities of students are not
In the teaching process , students generally lack of " hands-on " opportunities , training , internships have much time , even in the period of practical training in most cases is to verify that teachers teach but also of the " principle " and was unable to mobilize the students' interest in learning.


(3) experienced marketing expert is difficult to appoint
Experienced business marketing experts , especially senior marketing experts are mostly busy business people , they can not institute a more rigorous curriculum at the table , strict teaching requirements ( such as requirements along all the "seven pieces " ) to come to school lecture and the College of hours remuneration is relatively low, this reduces the corporate marketing experts to give lectures enthusiasm.


(4 )pairs of practice teaching is not enough depth inquiry
In assessing the promotion, we have launched a vigorous college , an unprecedented practice teaching reform . But by many other factors ( such as less funding , fewer instructors , space is limited , training conditions ) affect mostly floating on the surface , deep enough practice teaching , students do not make a comprehensive , systematic , high-quality complete their professional skills training.


(5) internship instructor coaching skills vary, affecting the practical effect
Because many teachers are from the hospital " gate " to " gate " , the lack of practical work experience , and are subject to their own practical ability, social experience , qualifications and other conditions , it can not correct , the perfect guide students to complete an internship training mission , thereby reducing the effects of practice .


(6) The lack of practical teaching quality evaluation index system
It should be said , in marketing theoretical classroom teaching , the college has established a set of teaching quality evaluation system , although not very scientific and rational, but to a certain extent, can help monitor the quality of teaching theory . As for the practical teaching quality monitoring are still imperfect, did not form a more standardized quality control system. Due to lack of scientific , standardized criteria , making it difficult for the evaluation of the level of practice teaching , instructor their own ways, the quality of teaching practice has been a great influence .


Second, the reform of marketing in the Teaching of Thinking

本文标签: 实践性教学改革思考市场营销专业

[会计研究生入学essay]澳大利亚论文代写英语教育类论文:高职院校市场营销专业改革分析Marketing Vocatihttps://www.0592w.com/ASSIGNMENT/16184.html

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