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时间:2021-09-06 08:54 来源: Essay代写

摘要:本文是留学生essay范文,主要内容是针对客户是否需要标准化的产品这一问题进行讨论,并且以酒店服务业作为分析对......

“客户不再需要一个标准化的产品和他们的期望决定质量,分化和定制,因此取代了标准化的方式去满足那些期望“–到什么程度,你同意或不同意这一点吗?

可以看出,顾客在日常生活中需要商品和设施的标准质量。在他们的需求的变化,有时可能会有不满的客户和无趣味性可以看出。随着产品的标准化,这也是强制性的。这种说法在“高质量的产品吸引更多的顾客”的情况下是正确的。一个人可以通过采用标准化政策而获益,因为特定公司的规章制度将是相同的,因此公司的程序顺利进行,因为政策是按规则决定的。标准化有助于使顾客对商品有预期的质量,他们的期望决定他们想要感知的质量。

标准化的重要性可以通过将其与客户感知的服务质量联系起来加以理解。客户希望在标准化水平上获得更好的服务质量。例如,如果在必胜客餐厅,一张桌子以快捷的服务得到适当的个性化关注,而另一张桌子在比较时却得不到相同的服务水平,那么这会导致顾客对服务质量差的不满情绪的高质量。这个因素不会给顾客带来乐趣,也不会达到他们期望的标准以及他们的期望。并不是每一次定制都被证明是更好的,但标准化也有助于客户在日常生活中满足他们的要求。虽然这是正确的说,定制意味着按客户个性化需求和选择标准化修改的事情是保持产品设计和保持标准的一致性。

 

“Customers no longer want a standardised product and their expectations determine quality, Differentiation and Customisation should therefore replace standardisation as the way to meet those expectations in the hospitality sector” – To what extent do you agree or disagree this point?

 

It can be seen that customers wants standard quality of commodities and facilities they consume in their day to day life. Change in their needs may sometimes create discontent to the customers and absence of delightfulness can be seen. Along with the product being standardised it is mandatory for that to also be of approved quality. This statement falls true in case of “High Quality Product attracts more Number of Customers”. One can get benefited by adopting the Standardisation policy as the rules and regulations of the particular company will be the same and hence the procedure of the company runs smoothly as the policies are determined as per the rules. Standardisation helps in getting expected quality of commodities to the customers and their expectations determine the quality which they want to perceive.

 

The importance of Standardisation can be understood by linking it with quality of service perceived by the customers. Customers want better quality of service at standardised level. For example, if in a pizza hut restaurant, one table gets proper personalised attention with quick service and the other table does not get the same level of service when compared then this leads to high quality of dissatisfaction amongst the customers getting poor quality of service. This factor will not create delight to the customers and would not meet their expected standards as well as their expectations. It is not every time that customization proves to be better but also standardization helps customers to fulfil their requirements in their day to day life. Though it is rightly said that customisation means to modify the things as per the customers individual requirement and choice but standardization is to keep the uniformity of the product designed and maintaining its standards.

 

Standardisation means to conform to a uniformly pre-described set of norms, repeatedly by standardizing any product. Standardized product gives better quality of service. As the products and commodities are standardized it becomes easy to provide service in accordance of the same. In other sense customization means making changes in particular product as per the customer’s requirement and desires. This helps customers making their own choice about any standardized product. Customization and Standardization either of two satisfies customers needs in their own terms and services. Considering all such factors customization and differentiation can be replaced by standardization based on some norms and policies.

 

One of the benefits of standardization is the cost effectiveness leading to high price. Compared to pizza hut one can notice the price effectiveness of the restaurant. There are costly dishes in the restaurant which are not actually afforded by lower class of people even if they desire the pizza hut food. Further, if the products and commodities are standardized consistency and uniformity is maintained and it becomes easy to work so the management runs smoothly and efficiently. Adding to this, it is also necessary for a restaurant to plan its future uncertainties and certainties affecting the business. Similarly on other note, there are some disadvantages of standardization affecting the creativity of a personnel working in a particular sector. Referring to Pizza Hut restaurant, it can be observed that as all the procedures and recipes are standardized, this shows death of one’s own personal touch and also kills their creativity. Also for that, to make workers and employees understand their work properly it becomes mandatory to provide them with required training and for that high cost is imposed on such activity which leads to increase in labor cost factor. As all the work and the procedures are standardized lack of motivation is being provided to the employees, somehow leading to dissatisfaction for the employees. On other side adopting standardization policy fails to satisfy customers based on their needs and wants as all the things are standardized and no further changes can be made as per their own choice but comparing this to pizza hut, they help us customizing the product we want to some extent.

 

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