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时间:2021-09-07 16:00 来源: Essay代写

摘要:本文是英国留学生Marketing Essay范文,主要内容是真对伦敦动物园出现游客数量减少的情况,通过市场调查来分析研究......

伦敦动物园以前很不错,但是现在游客数量减少了,现在正面临着问题。政府计划通过关闭动物园或更多的资金和其他东西来解决这种状况,以便它能继续下去。最近,他们举行了一次会议,决定好好研究一下,以便将来动物园能更有利可图。

动物园的经理决定告诉一个大学生做一个市场调查,以便他们能了解游客对动物园的看法以及游客想要什么。现在有很多关于动物园和动物的认识问题,一些人在问为什么他们在动物园里养动物而不是野生动物。对于动物园的管理者来说,这是一个难以解决的问题。但是动物园仍然吸引着许多来自其他国家和地方的游客。

因此,我们想谈谈他们在动物园研究中使用的问卷。

 

Introduction 简介

The London zoo was very good before but now it is facing problems because visitor number is reducing very much. The government planned to deal with this situation either by closing the zoo or supporting it more with money and other things so that it can continue. Recently, they held a meeting and decided that it is good to do a research so that the zoo can be made to be more profitable in the future.

 

The manager of the zoo decided to tell a college student to do a market research so that they can know what the visitors are thinking about the zoo and what the visitors want. Now, there are many awareness issues about zoo and about animals and some people are asking why they are keeping animals in zoo and not in the wildlife. This is a difficult question for the managers of zoo to keep. But the zoo still is attracting many visitors from other country and from local.

 

So we want to talk about the questionnaire which they used for the zoo research.

 

The questionnaire is very important document if doing research and this can be done by anybody, but those who are doing questionnaire should follow the right process in making it so that the reason for the questionnaire can be known carefully. IT is a primary method of getting data from the source. Primary methods are good as you get first experience. There are other methods called secondary method where information is taken from what had already been made (Creswell, J. 2003: 219).

 

Some things which they must consider when making a questionnaire is that (Struwig F., 2001: 89-90)

 

The questions should be simple and easy to understand so that those who answer cannot find a problem with this.

The questionnaire must be having just enough questions, not too much because, if too much, it is not good. The respondents of questionnaire are not having all time to answer.

The one making questionnaire should say why he is making it, what is purpose and who need to use it. This gives assurance to those who answer so that they know what is to be done.

The questionnaire also, must have closed questions which make the one who answer not struggle to think about answer, if it does not have close questions, then it is difficult sometime to think about the answer.

The question to be given must be very appropriate for the topic, for example in case of London zoo; they have to ask not about politics but about the zoo. This is very important to have relevant information.

It is also good to use simple language which everyone can understand and to create common understanding so that people not struggle to answer it.

Compare

This questionnaire of London zoo was made to help find problems facing the London zoo and to use it for making future plans that can solve the problems.

 

But if we look at the progress, it is seen that this questionnaire has some difference with what is best method. Like

 

This questionnaire does not tell the respondents about their confidential needs. It should say that all information given will be used carefully for the benefit of London zoo.

It is very long. The problem is that it is very long and so it is not good. Most respondents will be visitors who want to see animals and when they sit down, they want to relax not to fill questionnaire, he should. For all these questions the visitors will just rush and rush and not do anything good.

The questionnaire also is using rating method. This is not as per best practice because it needs that question to be different that so that the respondents are able to know how to do the rating.

In some areas of this questionnaire, the language used was not average and may make people to struggle to answer.

Strengths and the weaknesses of the London zoo questionnaire

This questionnaire it has some areas which are good and some which are not good. The strengths and weaknesses are in this table.

 

Strengths

It got many questions and likely to answer many answers that is wanted by the manager.

It has rating method so at analysis stage, this can be done quickly.

It asks many relevant questions about the zoo and about animals.

Weaknesses

It is very long, with more than 30 questions which make it very time consuming.

No objectives are given in the questionnaire.

Some questions are not clear, like questions 19a, b, and c about commitment. This is not clear.

This questionnaire is of bad layout and the way question is arranged it will not be very effective.

How Else to gather data

本文标签: 市场调查英国essayMarketing Es

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