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时间:2021-10-03 07:39 来源: Essay代写

摘要:美国本科课程essay:图片是ford的广告,然后是介绍了一下这辆车进行研究。......

据了解,20世纪50年代是美国的汽车,当双色调漆和鳍统治高速公路和国家展厅的经典时代。美国的汽车普及已经证明,没有在美国市场的需求的豪华内饰,乘坐平稳,高性能发动机和炫酷的外观得到增加。

It has been known that 1950s is the classic age of American automobiles, when two-tone paint and fins rule the highways and showrooms of the country. The popularity of American automobiles has been shown that there is an increasing demand in American market for luxury interiors, smooth rides, high-performance engines and cool looks. 

 

在埃德塞尔福特汽车公司1958年出道后,一直在美国市场大幅受欢迎。它已经显示,福特雷鸟埃兹尔由福特汽车公司生产的,这是在此期间在美国场中等或中等价位模型。该埃兹尔是由福特为市场投入了3亿$。即使车子没有如预期在美国市场一样流行,但它仍然是美国汽车市场的历史非常的意义。应该承认,3亿$相当于大约$十亿美元在今天的货币。福特雷鸟埃兹尔于1958年有352立方英寸的V-8发动机,并在继续使用到1967年。After the debut of the Edsel by Ford Motor Company in 1958, it has been dramatically popular in American Market. It has been shown that Ford Thunderbird Edsel is produced by Ford Motor Company and it is a medium or mid-priced model in American field during that period. The Edsel is invested by Ford by $300 million for the market. Even though the car is not as popular as expected in the American market, it is still very meaning for in the history of American automobile market. It should be acknowledged that $ 300 million is equivalent to about $ billion dollars in today's currency. The Ford Thunderbird Edsel in 1958 has 352 cubic inch V-8 engine and continued in use until 1967. 

 

To goal to introduce Edsel by the Ford Motor Company is to take more market share in the American automobiles market in order to compete with General motors and Chrysler. However, after the launch of Edsel by the Ford Motor Company in the American market, it has been shown that the Edsel has never gained popularity in the market and the sales of Edsel are very poor (Tom, D., 2010). 

 

When Edsel launches in the market, Ford Motor Company has used poster to advertise their new automobiles. From the advertisement of Edsel, it has been indicated that 'Its elegance, its engines, its exciting new features, make other cars seem ordinary'. In the posters, it has been shown that it uses the comic way to demonstrate the new design of the vehicles for consumers. 

 

The poster 'More new ideas, more YOU ideas - in the Ford family of fine cars' is an object of communication through the colored printed poster with illustration, comic and more. Each section in the poster is carefully styled and designed carefully in order to attract attention from potential consumers. There are two posters for Edsel by the Ford Motor Company have been used for this assignment in order to demonstrate the denotative and connotative meaning. 

 

Reference List 文献

 

Tom D. (2010), "The Edsel: Forty years as a symbol of failure," Journal of Popular Culture, vol. 43(3) pp: 486–502.

 

Denotative and Connotative Meaning for poster 1外延式和内涵意义的海报1

 

Denotative DescriptionConnotative Readings

A bold, large print, 1 line description for introducing the new Thunderbird Edsel in the American automobile market for potential customers. The 1 line print word is on the top of the poster 'more new ideas, more YOU ideas - in THE FORD FAMILY OF FINE CARS'.  It has been indicated that the 1 line description for introducing the new Thunderbird Edsel in the American automobile market for potential customers have demonstrated a humanistic care for them. The word 'YOU' in the 1 line description has included a human stand upright in the character 'O'. The fact is that the1 line description carries the humanistic caring for their potential consumers and readers for the posters. More importantly, the red bold of the word 'YOU' has made it attractive and emphasized in the poster. It is contrast with the light color of the poster. 

In the right corner of the poster, it has been shown that there is a section for describing the characteristics of the Edsel. The description is printed by black words. It provides the general idea for the new designed wagons for families. The fact is that the description has emphasized on the idea families. Whenever people think of families, they will imagine an image with a lot of family members. As a result, there is idea of that more people would need to more room to stay together. The big, beautiful and versatile car by the Ford Motor Company would satisfy the need of any families. 

本文标签: 汽车美国本科essayDenotative a

[如何提高essay写作水平]美国本科essay:汽车的外延和内涵意义https://www.0592w.com/ESSAY/15797.html

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