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时间:2021-10-14 02:00 来源: Essay代写

摘要:本文是一篇MBA课程论文,从企业结构,价值观,运营环境和员工生产力等角度分析乐购成功的原因。......

乐购的收入和利润

 

乐购公共有限公司是全球第三大零售商,在收入和利润方面的排名第二。它是一家联合企业,提供可选择的商品和服务如食品,保险,银行,燃料等等,同时通过其附属网址Tesco.com进行网上购物,销售眼镜,手机,服装等。该公司设计了多种渠道来满足不同客户的需求。英国(UK)是该公司最大的市场。乐购的宣传主要针对快递,都市,上等的产品和超级市场四个方面。

 

零售分析师已经确定了三个主要的原因。

 

乐购无处不在;

 

销售面向大众

 

销售产品齐全

 

TNS全球面板数据显示,乐购拥有英国30%市场份额。乐购与其最大的竞争对手Asda超市相比,拥有的市场份额是它的两倍,Asda超市只拥有英国17%的市场份额。在英国有超过2280家商店,国际商店有2077家。乐购旗下约469000名员工,其中约283000的员工在英国工作。在英国几乎有一亿六千一百万名会员卡会员,在全球的九个国家中大约有2千万会员。

 

乐购在亚洲、欧洲、北美国、马来西亚和泰国的14个国家都有分店。

 

乐购由杰克科恩成立于1919年,他现在是英国最大的私营雇主。乐购的第一家店于1929年开在Edgware的Burnt oak。自那时起,公司不断发展和响应的动态环境。

 

乐购的主要竞争对手是Asda,Sainsbury,和Morrisons。

 

乐购的价值观

 

其核心价值是“为顾客创造价值,从而赢得他们终身的信任。”。 

 

我们的成功离不开顾客的支持和员工的努力。

 

我们比任何人更为顾客尽心尽力:(了解顾客,首先满足他们的需求,为我们这个团体负责)

 

设身处地,推己及人。(作为一个团队工作,应互相信任,互相尊重,倾听,支持,表达感谢,分享知识和经验)

 

以上所提到的是乐购“Every little Helps”策略的一部分。

 

The revenues and profits of TESCO

 

Tesco Plc is the third largest retailer in the world in terms of revenues and second largest in terms of profits. Tesco is a conglomerate business which offers alternative goods and services such as food, insurance, banking, fuel, online shopping-through its subsidiary Tesco.com, optician, mobile, clothing etc. Tesco has designed various outlets to meet different customers' needs. The United Kingdom (UK) is the company's largest market. Tesco operate under four banners namely Express, Metro, Extra and Superstore.

 

Retail analysts have identified three main reasons for this.

 

Tesco's are everywhere;

 

Sell to everyone;

 

Sell everything

 

Tesco has a market share of 30% in the UK according to the data from TNS world panel. Tesco's market share is double than its closest competitor Asda Supermarket which has a market share of 17% in UK. In UK there are more than 2280 stores and internationally it has 2077 stores. Around 469,000 staff work for Tesco and about 283,000 of them work in UK. Tesco almost has sixteen and half million club card members in UK and twenty million outside the UK, in nine countries across the globe. 

 

Tesco have stores in 14 countries across Asia, Europe, North America, Malaysia and Thailand.

 

Tesco was set up in 1919 by Jack Cohen and is now the biggest private sector employer in the UK. Tesco's first store was open in 1929 - Burnt oak in Edgware. Since overtime the company is growing and developing and responding to the dynamic environment.

 

Tesco's main competitors are Asda, Sainsbury, and Morrisons

 

乐购的价值-TESCO'S VALUES

 

The core value of Tesco is to 'create value for customers to earn their lifetime loyalty'.

 

'Our success depends on people; the people who shop with and the people who work with us.'

 

No one tries harder for customer: (understand customers, be first to meet their needs, act responsibly for our communities)

 

Treat people as we like to be treated. (Work as a team, trust and respect for each other, listen, support and say thank you share knowledge and experience)

 

All the above mentioned in Tesco's 'Every little Helps' Strategy.

 

Tesco's planning process runs each year on a quarterly basis in May, August and November, which helps to adjust staffing level and recruit new staffs when necessary. This allows Tesco to get sufficient time and flexibility to meet the demands for staffs and allows the company to meet its strategic objectives, for example open new stores and maintain customer service levels. The organization applies Maslow's theory of motivation to internally motivate esteems needs of their employees by recognizing the importance of motivating their staff to progress their career within the company.

 

Tesco practice of so called 'talent planning' which will encourage people to work their way through, on the steps that will help the organization achieve its business goals and employees to achieve their personal and career goals.

 

组织的目标和目的-Goals and objectives of the organization

 

The goals and objectives of a company is what the company hopes to achieve in a specific time period. It is the reason for the existence of the organization; it is what drives the organization, the employees and management in their day to day activities.

 

Tesco's goals and objectives are:

 

1. To maximize sales

 

2. To grow and maintain the number one retail company in the United Kingdom

 

3. Tesco wants to outshine their competitors and remain the market leader

 

4. The main aim of Tesco is to maximize profit

 

5. To provide goods/services that is cheap and affordable to consumers or the public

 

According to Tesco their core purpose is to create value for customers to earn their lifetime loyalty. They further go on to state that their success depends on people, both those who shop with and work with them. As Britain's largest retailer and the number three in the world, Tesco endeavors to meet their lofty objectives by providing their customers with excellent value for their money with highly competitive prices and top notch customer service. Ultimately by pleasing, their customer and capturing their business for life, this will make them a highly profitable business and in turn also please their shareholders.

 

The aims and objectives of Tesco are based on product, price, place and public. Tesco place is a wide supermarket chain and is one of the biggest in the world. Inclusive in its general aims is also the need for survival and meeting stake holders needs.

 

Subtly underlying all of Tesco's beliefs, values, policies and practices is the aim to retain loyal customers. Tesco has captured this in their mission statement, which says to 'Retain Loyal People'. In order to achieve this goal Tesco gives out club cards to its customers and gives them points anytime they come shopping.

 

组织结构和设计-Organizations structure and design

 

The purpose of organizational structure is to define the protocols, parameters and the procedural process necessary for a group to achieve the organizational objectives. In many organizations structure is a communication channel through which information is passed. No one structure is the best one. Structure will depend on the organization size, when the organization is big it has to have a formal organizational structure.

 

Structure is the pattern of relationships among positions in the organizations and among members of the organization. Structure of the organization does not only affects productivity and economic efficiency but it also increases the morale and job satisfaction of the employs.

 

Drucker (1989) stated that "good organization structure does not by itself produce good performance. But a poor organization structure makes good performance impossible, no matter how good the individual managers may be. To improve organization structure…will therefore always improve performance.

 

Importance of good structure is emphasized by child as "the allocation of responsibilities, the grouping of functions, decision-making, coordination, control and reward - all these are the fundamental requirements for the continued operation of an organization. The quality of an organization's structure will affect how well these requirements are met." - Child (1988).  

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