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时间:2021-10-24 21:27 来源: Essay代写

摘要:这篇文章是从技术开发、市场、国际贸易英国国家政策等各方面分别分析了苹果公司运所面临的营商环境。......

苹果公司的营商环境分析MBA essay

 

苹果公司是技术领域的顶尖公司,它一直提供广泛选择的个人电脑和电子产品。自成立以来,它一直是多元化设计、 制造和销售通信移动设备,以及便携式数码音乐播放器和全球性个人电脑产品。

 

苹果公司的使命是在保证环保的情况下,满足客户的所有技术需求以此成为提供领先服务的提供商。在交易中保持诚信以确保对所有利益攸关者的承诺和履行企业的责任。根据米什拉 的市值(2011 年),在截至 2010 年春季前是有总市值约 $ 2200 亿的。它执行一个耗资数百万美元的营销活动,它的口号是"不同凡想",以便使它能够履行成为第一的目标,并替代顾客的移动设备和电脑等行业。

 

Schipanova (2008 年) 指出一个公司的主要目标是使其产品与竞争对手有差异化,如戴尔、 微软、 惠普、 东芝和其他为其客户提供极度创新和独特的选择的企业。其目的是通过采用最新技术来开发新产品,从而获得在移动设备和 PC 行业的领先地位。为了确保是能够有效地参与竞争,公司是一直大量投资在其研究和开发部门和设施,因此使所有产品都是不受任何缺陷影响。

 

Business Environment Of Apple Inc Commerce Essay

 

Apple Inc. is the top-ranked company in the technology sector that has been offering an extensive range of personal computers and consumer electronic devices. Since its inception, it has diversified into designing, manufacturing and marketing of the communication and mobile devices along with portable digital music players and personal computing products worldwide.

 

The mission of Apple is to be the leading service provider for all kinds of technological needs of the customers in environmentally friendly way, maintaining integrity within the business operations to ensure commitment to all stakeholders and fulfilling the corporate responsibilities as well. According to Mishra (2011), it had market capitalization of about $220 billion as of spring 2010. It has implemented a multi-million dollar marketing campaign by slogan “Think Different” so that it can fulfil its objective of being the number one alternative for the customers of mobile device and computer industries.

 

It has been stated by Schipanova (2008) that the main goal of the corporation is to differentiate its products from the competitors such as Dell, Microsoft, HP, Toshiba and others by offering its customers highly innovative and unique options. It aims to capture the leading position both in mobile device and PC industries by developing products with latest technology. In order to make sure that it is able to compete effectively, it has heavily invested in its Research and Development department and facilities so all offerings are free from any defects.

 

One of the top-ranked companies in the technology sector is Elektron Technology UK Limited that is a subsidiary of Elektron Technology PLC that has been present in the market for many years. It has been offering top quality solutions to its customers by offering them instant solutions for monitoring and control, instrumentation and connectivity. The leading brands of the company are Sifam, Arcolectric, Carnation Designs, Bulgin, Queensgate and Digitron.

 

The mission of the company is to provide superior quality components for electromechanical along with instrumentation products that have been developed with latest technology without causing any damage to the environment. In order to achieve its desired mission, the main objective of the company is to keep on introducing new and innovative solutions to the customers so that they are able to meet the ever changing demands of the customers (Elektron Technology, 2012).

From the analysis of mission and goals of both companies, it is evident that the goals should be properly aligned with the core purpose of the organisation so that the company’s stakeholders such as employees, suppliers, distributors and workers can ensure that they make valuable contribution in the company’s enhanced performance.

 

Stakeholders of Apple Inc.

 

The key stakeholders of Apple Inc. are customers, employees, distributors, suppliers, environment and government. The basic foundation of its strategy is to offer highly differentiated products to the customers by incorporating latest technological innovations in them. Since the market demands change on continuous basis, it has ensured that it conducts market research frequently so that it can monitor its performance in the market effectively.

 

Apple has responsibility of offering genuine and authentic products to the customers that have been developed in accordance with the environmental friendly manners. Even in its advertisements, it provides the information about its products with accuracy so that they are able to make final decision effectively. 

 

本文标签: 苹果公司商业环境business env

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