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时间:2021-10-25 21:23 来源: Essay代写

摘要:本文是一篇英国作业。本文通过剖析英国石油公司发生的一起严重事故来阐述战略管理对于组织或公司的重要性,并......

每一个组织都应对他们的生产活动以及如何开展经营活动负责,同时他们也必须牢记保护环境的职责,当他们的经营业务涉及到从深水开采石油。因此,这篇作业的以下内容是基于英国石油公司发生的一起严重事故,他们应为在墨西哥湾的一个钻井平台发生爆炸而蒙受巨大损失。这不仅对他们的业务造成了重大影响,同时也导致了严重的原油泄露对环境和社会都带来了相当大的影响。因此,有关于英国石油个案的研究和他们应该采取哪种类型的战略决策,以及除此之外他们将面对来自外部环境的哪些不同挑战将在接下来的文章里进行详细论述。

战略管理简介(SM)
 

我们应该如何理解战略管理。按照Ireland (2009)的定义,它可以被称为或解释为组织通过使用策略以实现组织的共同目标,同时该策略会使公司在市场上取得竞争优势变得容易。战略管理之所以非常重要有很多原因,主要包括如果该组织的业务范围面临问题,如果他们想在市场上推出新产品,以及进行适当的环境分析。另外,组织做出的主要决定也是基于他们将要使用什么样的策略,以及此策略对他们的业务收入和利润所产生的影响。
 

Every organization is responsible of what they produce, how do they carry out their business activities, and also what do they need to keep in mind in terms of protecting the environment when it comes to their business that is related to extraction of oil from the deepwater. So the following of the assignment is based on the critical incident that occurred in BP and they suffered a hug loss due to explosion in one of their rigs in Gulf of Mexico and that resulted in major oil spill which had a serious effect not only on their business but also to the environment and society at large. So there is case study on British Petroleum and what type of strategic decision they should take and also apart from that what are the different challenges that this organization would face from the outside environment has been explained in detailed manner.

 

战略管理简介——Introduction to Strategic Management (SM)


So what do we understand by Strategic Management. As per Ireland (2009) it can be termed or explained as the strategy that organization has to make use of so that, they can be able to achieve common objectives of the organization and also at the same time it would be easy for the company to achieve competitive advantage in the market. SM is very important due to many reasons. They mainly include if the organization is facing problem in their business line, if they want to launch new product in the market, for proper analyzing the environment. Also the major decisions that the organization takes is also based on what strategy that they are going to use and how it would have an impact on their business revenues and profit margin.

 

The main definition for SM is “art or science in formulation, evaluation and also to take important decision that are cross functional in nature and that would actually help to achieve their common aims and their objectives” (Ireland, 2009). This simply means that they have to plan for their activity, then evaluate and then they need to implement after taking into consideration various points so that it would be easy to analyze and also cam make necessary changes as and when it is being required.

 

SM has been regarded as one of the important factor in the success of every organization. Apart from that, they also need to analyze what were their past or present actins and what outcome did they received and accordingly act for the later one. In the following assignment there is case study on BP where they had am major explosion in their rig and due to which there was one of biggest oil spill incident that occurred in their business operations. This incident was no more a business issues but it became a political issue and the job of this organization is how they tackle with this problem and what all challenges they have when taking future steps. So the main job of this organization was in taking immediate corrective steps to stop the spillage and also come out with the practical solution so that it does not harm any marine life and also human beings. They would have major opposition from the government, from other NGO and also from the society and they are responsible to answer them.

 

British Petroleum: General Overview

 

As per Raymond & Solly (2006) it has been well known fact that BP is the largest gas and oil extraction organization all round the world. The headquarters of BP are in London, United Kingdom. In terms of revenue, it is important to know that, BP is the 3rd biggest oil and natural gas organization and it is 4th largest in the world. The structure of the organization is such that, it is integrated vertically. It is mainly in to production and exploration oil and gas. The main business operation of Bp are exploring oil from the deepwater’s, to produce it, to refine it, distributing, and last but not the least they are also in marketing of their business operations. The petrochemical plan of BP is one the biggest and it also has their business operation in trading of the power (electricity) mainly in different parts of UK. Apart from that, BP has been a pioneer in production of renewable energy and they would include solar, wind energy, bio fuel and also hydrogen.

 

本文标签: 项目管理战略管理

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