• 20年专注海外留学生essay代写

  • 50000+留学生essay代写首选品牌

  • 正规教育机构教你怎么写essay范文

当前位置: essay代写网 > 论文格式 >

时间:2021-09-15 16:41 来源: Essay代写

摘要:本位通过对万豪酒店的起源,经营模式等进行了深入分析,从中我们可以对酒店管理及酒店运营等方面得到巨大的启......

美国营销学:万豪国际有限公司的发展
The Marriott International Incs Development 
  
在万豪国际集团前身是由J.威拉德万豪和他的妻子爱丽丝在美国华盛顿的开的一家名为Hot-shoppe 的九座位的小饮料摊,他们在华盛顿后来被起名为“热卖店”,1927春,他们卖热的食物如玉米、辣椒、玉米饼子在冬日里更加吸引客户。在接下来的几年,随着热卖店不断扩大,万豪酒店的餐饮服务也迎来了良好的发展。 第一个万豪酒店是1957年在美国的费吉尼亚州开业的拥有365间客房的双桥万豪酒店,公司1967年更名为万豪股份有限公司,J.W. Marriott, Jr.,成为公司总裁兼首席执行官。在未来的26年里,万豪酒店通过开放不同类型的酒店来满足人们的需求,并收购了其他的公司从而发展迅速。1985、威拉德万豪去世,他的长子 J. Willard "Bill" Marriott, Jr,被任命为首席执行官接管最主要职责。万豪国际有限公司成立于1993,前公司拆分成万豪国际和万豪酒店。
 
The former of the Marriott International Inc was founded by J. Willard Marriott when he and his wife Alice Sheets opened a nine-stool AandW Root Beer stand which they later called "The Hot Shoppe" in Washington, DC the spring of 1927.It sold hot food such as tamales, chili, and tacos were added to attracting customers during the winter months. In the following few years, with the hot shoppes kept expanding, Marriott's food service had a good development. In 1957, Marriott opened its first hotel which was a 365-room Twin Bridges Motor Hotel in Arlington, Virginia. In 1967 its name was changed from Hot Shoppes, Inc., to Marriott Corporation and J.W. Marriott, Jr., became President and CEO. During the next 26 years, Marriott was developing fast by opening different kinds of hotels to meet the need of people and acquiring other companies. In 1985, J. Willard Marriott passed away and his oldest son J. Willard "Bill" Marriott, Jr., was named CEO and took over most major responsibilities. Marriott International Inc was established formally in 1993 when the former company splits into Marriott International and Host Marriott Corporation. With its establishment, Marriott International Inc starts to become a worldwide operator and franchisor of hotels and related lodging facilities step by step.
 
Today, Marriott International Inc headquarters in the Bethesda area of unincorporated Montgomery County, Maryland. And it is a leading worldwide hospitality company with about 3150 lodging properties located in the United States and 67 other countries and territories. In 2010, its sales is $10,908.00M, And there are 137000 employees in this company. With its excellent business achievement and economic strength, Marriott International Inc has become one of World's Fortune 500 for many years. And its rank is 213 in 2010. This big company is still developing and making progress continually.
 
Marriott International Inc's development can't be achieved without the key people in this company. Nowadays, this company's CEO and chairman is J.W. Marriott, Jr. His leadership spans over 50 years, and he has taken Marriott from a family restaurant business to a global lodging company with 3500 properties in 70 countries and territories. Arne M. Sorenson, the president and COO of Marriott International, Inc. He is a graduate of the University of Minnesota Law School and of Luther College in Decorah, Iowa. And he joined Marriott in 1996 when he specialized in mergers and acquisitions litigation and now he is responsible for the performance and growth of all of Marriott's worldwide brands and businesses. Marriott's Executive Vice President and CFO is Carl T. Berquist. Mr. Berquist holds a B.S. in accounting from Penn State University and is a member of Penn State's Smeal Business School's Board of Visitors. In 2002, he joined Marriott as a partner at Arthur Andersen LLP. And now Mr. Berquist become the CFO with responsibility for global finance, including financial reporting, project finance, global treasury, corporate tax, internal audit, and investor relations.
 
Although it has steady growth and profitability every year, Marriott International Inc's Mission Statement is still to be the best lodging and food service company in the world. It will achieve this goal by treating employees in ways that create extraordinary customer service and shareholder value. And its Vision Statement is to be the world's lodging leader. To be the leader, this company keeps focusing on serving the guest, extensive operational knowledge, the development of employees' skills, and offering the best lodging brands in the lodging industry.
 
Marriott international Inc's steady growth and profitability is also related to its strategic alliances. Such as Asian American Hotel Owners Association, Association of Latino Professionals in Finance and Accounting, Black Culinary Alliance, Gay & Lesbian Alliance against Defamation and Hispanic Association of Corporate Responsibility.
 
Acquisitions play an important role during the development of Marriott International Inc. The recent acquisition on Mar 16 2011, Marriott International Inc acquires AC Diplomatic, Barcelona from AC Hotels SA. And later in March 1997, Marriott International acquired Renaissance Hotel Group N.V. for $916 million in cash and the assumption of $54 million in debt. This acquisition is the largest acquisition in Marriott history.
 
 
Marriot's is committed to global diversity to provide services that are above and beyond its customer's experience. This strategy and concept has become its blueprint in its marketing plan to match the needs of the customers to the various products and services and provide the best possible experience for their guests during their stays in the hotel.
 
The company is global having three thousand properties in sixty eight different territories and countries by franchising hotels under different brands. Marriott's marketing plan will entail research in the industry to gather critical information and experiences to better generate marketing strategies that would be effective through application of customer care and integrity. Cost leadership and product differentiation has been integrated at Marriott's which offers different brands either luxurious or moderate to fit various clients' needs
 
Standard packages in service and products provide a more variety to the different atmospheres created by the different products offered by Marriott's. Other parameters must be included in the marketing plan like the marketing concept, product lifecycle and focus strategies that are important to guide a hotel's marketing plan.
 
The Hotel's entry and foundation in the market place plays a major role in its marketing plan by detailing its goals, marketing objectives and the necessary factors to consider while implementing its marketing plan processes. Marriott's marketing strategies are geared towards the plan of maintaining it's tradition of cherished service through the hotel brands to elevate guests' stays, thus accomplishing its overall marketing objectives.
 
Our company met previous goals. Marriott International fourth-quarter net profit of 173 million, Marriott International Hotel Management Group, the fourth-quarter net profit of 1.73 billion U.S. dollars, earnings per share were 46 cents, this performance better than last year. The fourth quarter of fiscal year 2009, Marriott International hotel management group net profit of 1.06 billion U.S.evenue was 36.4 billion U.S. dollars, 3.38 billion higher than the same period last year dollars.
 
Marriott International Hotel Management Group, the fourth-quarter adjusted earnings of 39 cents per share, exceeding analysts had expected. Market research firm FactSet Research survey, analysts on average expected to Marriott International hotel management group for the fourth quarter of 36 cents per share on revenue of $ 3,580,000,000.
 
Marriott's commitment to society blends corporate financial contributions with in-kind giving and the volunteer service of our associates around the world. We participate in efforts to provide shelter, food, and children's health, while creating career opportunities for our associates in the workplace and supporting education in the hospitality industry.
 
Marriott's environmental vision is to demonstrate that corporate responsibility in hospitality management can be a positive force for the environment while creating economic opportunities around the world. Marriott International has expanded its goals for its Diversity Outreach Initiative with a $1-billion pledge to minority-and women-owned suppliers over the next four years, relationships with four newly signed minority- and women-owned and managed financial services firms, and a plan to double the number of minority owners and franchisees in five years
 
 
Marriott International Inc. is a participant in the Lodging industry. But it is not only a participant but also a leader. Its industry is stable and keeping growing everyday.
 
Marriott International Inc. has been earning strong profits recently, even through comparable periods last year. With the improvement of economy and room rates have bolstered the industry. Figures from a recent report show that average daily rates revenue per room, and occupancy for U.S. hotels all increased during the first week of 2011.
 
Expansion from the ground up, as well as through acquisitions, has been going on in South and Central America, as well as in China and India. With a growing middle class in India and China, MAR meet the need for increased accommodation in the area. As the economy continues to recover, the Lodging industry will be hoping to continue to develop fast. So MAR will be full of motivation and energy to develop. Whether in China or the world, the service quality, advanced technology, and services of Marriott International advanced the world's first hotel group. Which has won wide public recognition and customers a high degree of trust? Marriott launched a number of brands through market segmentation for different market segments: they are Marriott, JW Marriott, Ritz-Carlton, Renaissance, Courtyard, Ritz-Carlton, Ramada and other hotel brands. Marriott has its own characteristics and different market positions. For example, a luxury-class hotel is JW Marriott, Marriott and Renaissance hotels with a high quality, but the brand image of the Renaissance is more flexible. Marriott Executive Apartments is the market for long-term accommodation. Courtyard is for mid-range market.
 

本文标签: 营销学美国酒店管理万豪酒店

[美国本科留学申请essay]美国营销案例:万豪国际有限公司的发展https://www.0592w.com/lunwengs/15252.html

essay辅导替代essay代写-正规代写机构教你怎么写essays范文-Essay写作格式网官方推荐

99.99%的用户同时也查看了:

[早稻田大学国教essay]欧美...... 2021-09-15

真核生物中的电子传递链的组成部分,位于内线粒体膜。这些组件被组织成四个配合物。每一个复杂的由几个蛋白质......

标签:NADH 

[加拿大大学网申essay]衡量...... 2021-09-13

讲师通过一些概念的定义,如概率和变量。主要任务是分析在SPSS假设选择某一种统计检验。......

标签:SPSS分析 概率 变量 

[留学生essay查重]留学生毕...... 2021-09-13

三篇summary范文,分别讲述了3篇不同文章的概要。......

标签:留学生 毕业论文summary 维基百科 

[opinion essay]希尔顿集团的...... 2021-09-13

摘要:本文主要讲述了对希尔顿集团的人力资源管理案例的研究。希尔顿集团,作为其目标是前端人员能更好地确定自......

标签:希尔顿集团 PLC 人力资源管理 

[加州essay题目字数要求]伦...... 2021-09-13

2012奥运会有一些积极的经济影响着英国,但也有一些负面影响。伦敦已经从奥运会2012年有包括受益增加了伦敦的酒店......

标签:伦敦经济 London Econo 经济收入 

[美国研究生金融essay]选择...... 2021-09-13

讲师通过一些概念的定义,如概率和变量。主要任务是分析在SPSS假设选择某一种统计检验。......

标签:summary 变量 概率 

[ubc商科申请essay]关键概要...... 2021-09-13

写作课老师给了篇文章,根据文章内容写critical summary。在以下内容中,我将对实验1进行具体的浏览,对方法和主要结......

标签:应用语言学 关键概要 critical sum 

[一般代写essay多少钱]跨文...... 2021-09-13

作为世界第二大零售商TESCO已经建立了自己作为一个标志性的跨国零售企业的声誉。......

标签:乐购 TESCO 案例分析 

[法国高商网申essay 签证...... 2021-09-13

case study 管理学案列分析包含reference 格式,内容为确保低成本,高质量,标准化的可靠的供应链。......

标签:竞争优势 市场 策略 

[结果美本代写essay]美国和...... 2021-09-13

本文探讨了美国和印度在文化,教育,风俗,经济等方面的不同之处和相似之处。......

标签:宗教 婚姻 文化差异 

[京都大学aao要交essay]澳大...... 2021-09-13

本报告的主要目的是分析碳税在澳大利亚的影响,以及澳大利亚政府如何设法管理它和应对阻力。......

标签:碳税 澳大利亚企业 澳大利亚家庭 

[学术英语写作的essay]留学...... 2021-09-12

前言为什么要另起一段?这是一种区分贡献度的方法。在引言和方法部分区分贡献度还是相对比较简单的,在结果特......

标签:留学生论文 论文前言 前言写作 

[essay plan怎么写]美国repo...... 2021-09-12

本文是留学生report写作指导,主要内容是针对美国report格式,并且详细解释美国report的写作方法。......

标签:美国report report格式 代写report 

[essay代写招聘400]我们在动...... 2021-09-12

五月底马上步入六月了,在这个春暖花开的季节里很多同学也步入了传说中的“论文季”!......

标签:留学生论 

[美国video essay]组织结构的...... 2021-09-12

根据公司的业务活动和工作人员的基础上,提出一个最佳结构的概要建议。......

标签:组织结构 

[英国期末闭卷essay问题]商...... 2021-09-12

本文探讨了学习历史,强调实践经验与ILD和股票危机如何为参与者提供特殊的学习和组织。......

标签:商业驱动 企业领袖 Business Dri 

[essay申请remark]组织和变化...... 2021-09-12

摘要:本文主要讲述了六个新公共管理的特点,且文中强调了NPM的完整定义。......

标签:公共管理 NPM 组织变化 

[英国essay字数不到扣分]实...... 2021-09-12

本章的主要目标是提供一个讨论,这项研究已经获得的数据,然后通过实施的研究方法,在前面的章节中所讨论的实......

标签:实证结果范文 Empirical re 描述性统计 

[留学5000字essay]有一个好消...... 2021-09-12

作为营养师,我也愿意推荐一些改进的快速食品。减少糖份,脂肪和多余的纤维,这意味着减少担心造成的快速食品......

标签:快速食品 快餐 健康问题 

[essay抄袭检测]关键的总结...... 2021-09-12

至于语法部分,人良好的外观证明不一致的限定词的,无论数量,对于他们的学习影响不大。接下来判测试,我们不......

标签:critical sum 应用语言学 限定词 

[留学面试essay要写多少]案...... 2021-09-12

龙眼是一个卫生服务机构由政府资助。随着时间的推移,一些问题发生的组织,它没有人力资源部门。人力资源管理......

标签:案例研究 HRM system 人力资源管理 

[中欧再申请essay]留学生论...... 2021-09-11

本文是留学生论文写作指导,主要内容是针对文献综述的写作上,关于中外学生出现的一系列写作差异的探析。......

标签:留学生论文 文献综述 

[885essay]英国本科课程作业...... 2021-09-11

本报告作为对未来选择可以参考的三个管理系统的回顾。评估了三个不同的管理系统的驱动力,优点和缺点,与雪山......

标签:报告案例研究 雪山酒店 

[essay 美国大学入学]英国纽...... 2021-09-11

本文将简要介绍如何变压器的阻抗降低至3%,以保证短路测试脉冲电流的要求。......

标签:变压器 纽卡斯 

[港大lac看视频写essay]国际...... 2021-09-11

本文是留学生国际商务管理专业essay范文,主要内容是解释组织发展的概念,以及组织发展对企业所产生的作用。......

标签:国际商务管理 组织发展 代写essay 

[一篇essay引用多少合适]留...... 2021-09-11

作为一个代理留学生各类论文的写作机构,我们想跟广大海外学子分享下这些年来累积的关于英文论文写作的经验和......

标签:留学论文 写作经验 

Get in Touch

微信在线咨询

微信在线咨询

添加微信:
支持语音、图文实时沟通

Email实时沟通

Email实时沟通

您也可以通过Email联系我们
邮箱:

自助提交订单

自助提交订单

登陆ESSAY写作官网
在线自助提交订单

essay代写网专注【海外留学生essay代写20年】essay辅导代写正规品牌【留学生代写essay靠谱机构】提供英文essay代写、英国代写essay、美国代写Assignment、澳洲report代写、加拿大代写paper、essay范文格式讲解、Assignment代写、代写report、paper代写、essay代写一般多少钱、essay代写招聘、essay代写靠谱吗、英国研究生essay代写、留学生代写平台等辅导代写服务