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The Marriott International Incs Development
在万豪国际集团前身是由J.威拉德万豪和他的妻子爱丽丝在美国华盛顿的开的一家名为Hot-shoppe 的九座位的小饮料摊，他们在华盛顿后来被起名为“热卖店”，1927春，他们卖热的食物如玉米、辣椒、玉米饼子在冬日里更加吸引客户。在接下来的几年，随着热卖店不断扩大，万豪酒店的餐饮服务也迎来了良好的发展。 第一个万豪酒店是1957年在美国的费吉尼亚州开业的拥有365间客房的双桥万豪酒店，公司1967年更名为万豪股份有限公司，J.W. Marriott, Jr.，成为公司总裁兼首席执行官。在未来的26年里，万豪酒店通过开放不同类型的酒店来满足人们的需求，并收购了其他的公司从而发展迅速。1985、威拉德万豪去世，他的长子 J. Willard "Bill" Marriott, Jr，被任命为首席执行官接管最主要职责。万豪国际有限公司成立于1993，前公司拆分成万豪国际和万豪酒店。
The former of the Marriott International Inc was founded by J. Willard Marriott when he and his wife Alice Sheets opened a nine-stool AandW Root Beer stand which they later called "The Hot Shoppe" in Washington, DC the spring of 1927.It sold hot food such as tamales, chili, and tacos were added to attracting customers during the winter months. In the following few years, with the hot shoppes kept expanding, Marriott's food service had a good development. In 1957, Marriott opened its first hotel which was a 365-room Twin Bridges Motor Hotel in Arlington, Virginia. In 1967 its name was changed from Hot Shoppes, Inc., to Marriott Corporation and J.W. Marriott, Jr., became President and CEO. During the next 26 years, Marriott was developing fast by opening different kinds of hotels to meet the need of people and acquiring other companies. In 1985, J. Willard Marriott passed away and his oldest son J. Willard "Bill" Marriott, Jr., was named CEO and took over most major responsibilities. Marriott International Inc was established formally in 1993 when the former company splits into Marriott International and Host Marriott Corporation. With its establishment, Marriott International Inc starts to become a worldwide operator and franchisor of hotels and related lodging facilities step by step.
Today, Marriott International Inc headquarters in the Bethesda area of unincorporated Montgomery County, Maryland. And it is a leading worldwide hospitality company with about 3150 lodging properties located in the United States and 67 other countries and territories. In 2010, its sales is $10,908.00M, And there are 137000 employees in this company. With its excellent business achievement and economic strength, Marriott International Inc has become one of World's Fortune 500 for many years. And its rank is 213 in 2010. This big company is still developing and making progress continually.
Marriott International Inc's development can't be achieved without the key people in this company. Nowadays, this company's CEO and chairman is J.W. Marriott, Jr. His leadership spans over 50 years, and he has taken Marriott from a family restaurant business to a global lodging company with 3500 properties in 70 countries and territories. Arne M. Sorenson, the president and COO of Marriott International, Inc. He is a graduate of the University of Minnesota Law School and of Luther College in Decorah, Iowa. And he joined Marriott in 1996 when he specialized in mergers and acquisitions litigation and now he is responsible for the performance and growth of all of Marriott's worldwide brands and businesses. Marriott's Executive Vice President and CFO is Carl T. Berquist. Mr. Berquist holds a B.S. in accounting from Penn State University and is a member of Penn State's Smeal Business School's Board of Visitors. In 2002, he joined Marriott as a partner at Arthur Andersen LLP. And now Mr. Berquist become the CFO with responsibility for global finance, including financial reporting, project finance, global treasury, corporate tax, internal audit, and investor relations.
Although it has steady growth and profitability every year, Marriott International Inc's Mission Statement is still to be the best lodging and food service company in the world. It will achieve this goal by treating employees in ways that create extraordinary customer service and shareholder value. And its Vision Statement is to be the world's lodging leader. To be the leader, this company keeps focusing on serving the guest, extensive operational knowledge, the development of employees' skills, and offering the best lodging brands in the lodging industry.
Marriott international Inc's steady growth and profitability is also related to its strategic alliances. Such as Asian American Hotel Owners Association, Association of Latino Professionals in Finance and Accounting, Black Culinary Alliance, Gay & Lesbian Alliance against Defamation and Hispanic Association of Corporate Responsibility.
Acquisitions play an important role during the development of Marriott International Inc. The recent acquisition on Mar 16 2011, Marriott International Inc acquires AC Diplomatic, Barcelona from AC Hotels SA. And later in March 1997, Marriott International acquired Renaissance Hotel Group N.V. for $916 million in cash and the assumption of $54 million in debt. This acquisition is the largest acquisition in Marriott history.
Marriot's is committed to global diversity to provide services that are above and beyond its customer's experience. This strategy and concept has become its blueprint in its marketing plan to match the needs of the customers to the various products and services and provide the best possible experience for their guests during their stays in the hotel.
The company is global having three thousand properties in sixty eight different territories and countries by franchising hotels under different brands. Marriott's marketing plan will entail research in the industry to gather critical information and experiences to better generate marketing strategies that would be effective through application of customer care and integrity. Cost leadership and product differentiation has been integrated at Marriott's which offers different brands either luxurious or moderate to fit various clients' needs
Standard packages in service and products provide a more variety to the different atmospheres created by the different products offered by Marriott's. Other parameters must be included in the marketing plan like the marketing concept, product lifecycle and focus strategies that are important to guide a hotel's marketing plan.
The Hotel's entry and foundation in the market place plays a major role in its marketing plan by detailing its goals, marketing objectives and the necessary factors to consider while implementing its marketing plan processes. Marriott's marketing strategies are geared towards the plan of maintaining it's tradition of cherished service through the hotel brands to elevate guests' stays, thus accomplishing its overall marketing objectives.
Our company met previous goals. Marriott International fourth-quarter net profit of 173 million, Marriott International Hotel Management Group, the fourth-quarter net profit of 1.73 billion U.S. dollars, earnings per share were 46 cents, this performance better than last year. The fourth quarter of fiscal year 2009, Marriott International hotel management group net profit of 1.06 billion U.S.evenue was 36.4 billion U.S. dollars, 3.38 billion higher than the same period last year dollars.
Marriott International Hotel Management Group, the fourth-quarter adjusted earnings of 39 cents per share, exceeding analysts had expected. Market research firm FactSet Research survey, analysts on average expected to Marriott International hotel management group for the fourth quarter of 36 cents per share on revenue of $ 3,580,000,000.
Marriott's commitment to society blends corporate financial contributions with in-kind giving and the volunteer service of our associates around the world. We participate in efforts to provide shelter, food, and children's health, while creating career opportunities for our associates in the workplace and supporting education in the hospitality industry.
Marriott's environmental vision is to demonstrate that corporate responsibility in hospitality management can be a positive force for the environment while creating economic opportunities around the world. Marriott International has expanded its goals for its Diversity Outreach Initiative with a $1-billion pledge to minority-and women-owned suppliers over the next four years, relationships with four newly signed minority- and women-owned and managed financial services firms, and a plan to double the number of minority owners and franchisees in five years
Marriott International Inc. is a participant in the Lodging industry. But it is not only a participant but also a leader. Its industry is stable and keeping growing everyday.
Marriott International Inc. has been earning strong profits recently, even through comparable periods last year. With the improvement of economy and room rates have bolstered the industry. Figures from a recent report show that average daily rates revenue per room, and occupancy for U.S. hotels all increased during the first week of 2011.
Expansion from the ground up, as well as through acquisitions, has been going on in South and Central America, as well as in China and India. With a growing middle class in India and China, MAR meet the need for increased accommodation in the area. As the economy continues to recover, the Lodging industry will be hoping to continue to develop fast. So MAR will be full of motivation and energy to develop. Whether in China or the world, the service quality, advanced technology, and services of Marriott International advanced the world's first hotel group. Which has won wide public recognition and customers a high degree of trust? Marriott launched a number of brands through market segmentation for different market segments: they are Marriott, JW Marriott, Ritz-Carlton, Renaissance, Courtyard, Ritz-Carlton, Ramada and other hotel brands. Marriott has its own characteristics and different market positions. For example, a luxury-class hotel is JW Marriott, Marriott and Renaissance hotels with a high quality, but the brand image of the Renaissance is more flexible. Marriott Executive Apartments is the market for long-term accommodation. Courtyard is for mid-range market.
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