• 20年专注海外留学生essay代写

  • 50000+留学生essay代写首选品牌

  • 正规教育机构教你怎么写essay范文

当前位置: essay代写网 > 论文格式 >

时间:2021-10-01 07:00 来源: Essay代写

摘要:星巴克咖啡馆是一个谈话的场所也是一个充满社会意识的地方。本文对Starbucks Mission Statement进行案例研究,是一片优......

这些原则为如今星巴克需要完成的日常使命打下了基础。星巴克咖啡的质量一直都是并永远都是最好的(Mission Statement, 2010)。我们的合作伙伴——我们就叫彼此合作伙伴,因为这不仅仅是一份工作,还有我们的激情。

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection – human connection (Starbucks, 2010). Howard Schultz, chairman, president and CEO of Starbucks, had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A company that had a set of values and guiding principles that were as important as the equity of the brand or the product they are selling (Bryant, 2010).
 

“to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (Starbucks Corporation, 2010).
 

In October, 2010, Schultz did an interview with The New York Times, and commented that he remembered writing a memo before Starbucks became a part of his world that has become kind of the template for the culture and values and guiding principles Starbucks today (The Corner Office, 2010).
 

These principles are the foundation of how Starbucks lives there mission statement everyday. Starbucks Coffee - It has always been, and will always be, about quality (Mission Statement, 2010). Our Partners - We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. Our Customers - When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers. Our Stores - When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. Our Neighborhood - Every store is part of a community. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Our Shareholders - We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders (Starbucks, 2010).
 

Starbucks states that they are fully accountable to get each of these principles right so that Starbucks – and everyone it touches – can endure and thrive (Starbucks Corporation, 2010).

Starbucks Customers
 

Starbucks strategy has been to position itself as an upscale brand and differentiate its offerings as being not just coffee products, but rather a rich “experience.” This Starbucks “experience” has been the company’s selling point (Indews Broadcast, 2010). The company initially targeted young college students, social classes, and neighborhoods that would be most receptive to the idea of buying a cup of coffee and spending time with friends at their stores. With rapid growth and expansion, Starbucks target market expanded rapidly to include every individual of every age. The company targeted small towns, rural communities, ethnic neighborhoods, highway rest stops, and even markets already saturated with various coffee shops (“Starbucks Corp: Long-Term Growth Goal Raised To 30,000 Stores World-Wide”). What began as a niche target market eventually came to include consumers from all facets of life (Starbucks Target Market, 2010).
 

Starbucks and their shareholders
 

Whether you're a new Starbucks shareholder, potential shareholder, or have been with Starbucks since their Initial Public Offering in 1992, they are committed to providing their shareholders with helpful investor information (Investor Relations, 2009). A Beneficial Shareholder holds their shares through a brokerage firm and will receive account statements, Annual Reports and proxies directly from their stockbroker and should address administrative matters with their stockbroker (Dividends & Splits Investor Relations Starbucks Coffe, 2009).

Starbucks offers a Direct Stock Purchase and Sale Program (Buy Direct Plan) administered by their transfer agent, Bank of New York Mellon Shareowner Services. The Buy Direct Plan offers stockholders the ability to: Purchase initial shares of Starbucks common stock or make subsequent purchases directly from BNY Mellon, reinvest all or part of your Starbucks cash dividends to purchase additional stock, direct deposit cash dividends, safe-keep stock certificates, and sell stock and pay lower fees than those generally charged by stockbrokers for small transactions (Dividends & Splits Investor Relations Starbucks Coffe, 2009).

Future of Starbucks
 

In October 2010, Schultz made a statement that, tens of thousands of Starbucks partners (Starbucks employees are called ‘partners’) will take a survey about the current quality of the partner experience ( (Founder of Starbucks returns to try to pit it back on track, 2008) Melody, 2010). The feedback will be used to shape the future of Starbucks Schultz also commented that as Starbucks goes forward, the number one commitment is to reaffirm their commitment to their partners and reinvent the partner experience at Starbucks. (Melody, 2010).  

分享到:



推荐内容    

本文标签: Starbucks星巴克Mission宗旨spiri

[利兹大学essay重复率多少]星巴克案例研究 Starbucks case studyhttps://www.0592w.com/lunwengs/15752.html

essay辅导替代essay代写-正规代写机构教你怎么写essays范文-Essay写作格式网官方推荐

99.99%的用户同时也查看了:

[essay为什么要出国留学]...... 2021-09-30

为了发展国际业务,需要制定各种形式的战略和计划。此商业报告business report的目的是制定国际营销的发展计划和首......

标签:china and po 瓷器和陶器 Joint 

[essay的过渡段怎么写]瑞典...... 2021-09-28

本文是一篇瑞典留学论文,文章介绍了经合组织的起源、原则以及内容和内部构架,各国之间是怎样配合来执行这些......

标签:OECD 经合组织 

[英国essay挂了怎么办]什么...... 2021-09-28

案例分析既可以是单独成文,也可以作为一篇长篇幅学术性文章的一个章节。想写好案例分析,那么了解case study常见......

标签:个案研究 Case Study 

[三级cfa essay怎么写]book ...... 2021-09-28

小编以summary写作特点为切入点,重点讲述了故事梗概及章节概述的写作要点。希望大家通过阅读此文,可以对概要写......

标签:book summary 故事梗概 

[新sat1530essay5]全球和巴基...... 2021-09-28

本文是一篇瑞典论文。主要就巴基斯坦国家的经济状况进行解说分析。从该国在不同时期欠下的债务来分析该国的经......

标签:situation局势 economics经济学 

[国外essay参考文献网站]新...... 2021-09-28

本文是一篇关于新西兰的糖公司切尔西的企业文化的调研报告,主要从业务统计、企业目标等几个方面介绍了切尔西......

标签:Chelsea Suga 企业文化 report 

[延长essay代写]国际石油和...... 2021-09-28

发达国家的预期低风险体现在由IOGCs调用的在这些司法管辖区的合同风险管理机制。例如,关于稳定条款的需要以及国......

标签:国际 石油 天然气 公司 合同 风险管理 论文 

[代essay翻译网站]summary意思...... 2021-09-28

本文主要向大家介绍summary的概念,写作步骤方法和一些技巧。虽然summary字数要求不多但还是相对重要,希望可以对大......

标签:summary怎么写 如何写summary 

[应用经济学硕士申请ess...... 2021-09-28

在金融行业的发展过程中,马来西亚央行赋予法律权力去规范和监督.中央银行在每个国家的金融体系中都扮演非常重要......

标签:BNM 

[语言班的essay要查重吗]...... 2021-09-28

本文是一篇市场战略分析报告(report),分析了当前新形势下Boots如何制定出一个合适的战略计划。......

标签:信息系统 市场营销 战略计划 report 

[范德堡大学 essay]英文ca...... 2021-09-28

本文主要介绍了Oak Tree Consultant公司,对公司在国际视察过会遇到的机遇和挑战做了case study。是一篇优秀的英文case......

标签:Globalisatio 营销政策 case study 

[如何找到essay写手]人力资...... 2021-09-27

国家数据库和注记局是被倾注了7年的心血所完成的,但是其中人力资源部的发展并不完善,本文主要是分析该部门人......

标签:hrm essay report 

[essay应该怎么写]举例如何...... 2021-09-27

这篇文章介绍了在presentation之后,在与观众互动的问答环节应注意的问题,和针对各种问题的应对方法。一个好的结......

标签:presentation 英文presentati 

[澳洲大学essay 的写法]教你...... 2021-09-27

本篇文章介绍了presentation正文中的结构和需要注意的问题,以及针对各种问题和过渡列出了各种示例。在合适的情况......

标签:presentation 英文presentati 

[英语四级作文essay]留学作...... 2021-09-27

对于不懂英文report写作要求的同学,相信这篇文章一定会让你对report的写作重燃信心,快来看看吧......

标签:report写法规范 report格式 report写法要求 

[法国sai联盟essay回答]留学...... 2021-09-27

case study是留学生留学过程中极为重要的一部分,是留学生能力的重要体现。在写作case study的过程中,很多同学经常会......

标签:case study 写作要领 留学必备 

[留学生作业essay代写]共享...... 2021-09-27

本文是一人力资源管理report。文章主要讨论了威尔士议会政府内部就关于威尔士公共服务通过地方职能部门之间提供......

标签:人力资源 薪酬 培训服务 report 

[在淘宝找代写essay]critic...... 2021-09-26

这篇文章介绍了critical book review和book report的含义,相同点与不同点。并提出了在写作时需要注意事项,有助于有关作......

标签:book review book report 

[上海本科生essay]英国普利...... 2021-09-26

The University of Plymouth proposal:英国普利茅斯大学International Finance proposal.本站常年代理个来论文写作联系QQ:1455780998.......

标签:普利茅斯大学 London O 

[修改essay服务]英国Financ...... 2021-09-26

Kothari, Shanken, and Sloan认为年度汇报中的Beta系数产生一种正相关,而这种正相关比月度汇报中的Beta系数所产生的正相关......

标签:Finace average retu 

[哥大夏校essay格式]留学生...... 2021-09-26

一,(重点)经济理论:1)基本定价理论2)供应和需求什么影响各3)第一,第二和第三级价格歧视:4)分类定价,......

标签:留学生 铁路分段定价 Literature r 

[留学生essay修改技巧]The...... 2021-09-26

本report主要介绍了酒店、餐饮和旅游业的最新发展和推动旅游业的国际化和旅游服务的亮点因素,文中通过希尔顿集......

标签:人力资源管理 优质服务 TQM Human Resour 

[英国研究生essay补习班]研...... 2021-09-26

供应商管理库存(VMI)是一种规划兼管理的系统,采用供应商管理库存系统能够吸引更多的客户,减少供与求的问题出现......

标签:supplier 供应商 supply chain 供应链 

[优秀essay范文140词]海鲜食...... 2021-09-26

这篇case study report主要分为三个部分。首先主要对海鲜食品餐馆的现状进行一个总结,其次再分七个层面分别来细述海......

标签:sea food 海鲜食品 case study 

[essay英语润色]简单八步打...... 2021-09-26

本文重点介绍了如何通过简单的八个步骤,写出可读性强的summary。小编结合摘要写作需要注意的要点,整理出一套较......

标签:summary 摘要 

[essay一字多少钱]评估项目...... 2021-09-26

案例研究模拟了一个项目管理方案,其中学生需要在项目经理的角色考虑问题。此案的资料不完整,以便有需要的学......

标签:评估项目 个案研究 Assessment i Indi 

Get in Touch

微信在线咨询

微信在线咨询

添加微信:
支持语音、图文实时沟通

Email实时沟通

Email实时沟通

您也可以通过Email联系我们
邮箱:

自助提交订单

自助提交订单

登陆ESSAY写作官网
在线自助提交订单

essay代写网专注【海外留学生essay代写20年】essay辅导代写正规品牌【留学生代写essay靠谱机构】提供英文essay代写、英国代写essay、美国代写Assignment、澳洲report代写、加拿大代写paper、essay范文格式讲解、Assignment代写、代写report、paper代写、essay代写一般多少钱、essay代写招聘、essay代写靠谱吗、英国研究生essay代写、留学生代写平台等辅导代写服务