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时间:2021-10-05 05:27 来源: Essay代写

摘要:本文是一篇case study亚马逊公司(Amazon,简称亚马逊;NASDAQ:AMZN),是美国最大的一家网络电子商务公司,位于华盛顿......

20年前,杰夫.贝佐斯(Jeff Bezos)离开了他所工作的金融公司,移居到西雅图成立新公司。他租了一套有车库的房子——目前世界顶级的苹果及惠普就是从这里发展而出的。尽管他开始只是卖书的,却把公司命名为亚马逊,因为这条大河反映了他野心之大。本周作为世界顶尖电子商务公司的亚马逊发布了首款智能机,与其说它是通信设备,倒不如说是别出心裁的购物平台,亚马逊可以借此收集顾客信息,使其商品推荐更为准确。


这款智能机是典型的亚马逊产品,它见证着亚马逊逊的迅速扩张:如果你可以云送书书籍与洗衣机,那么手机又为什么不可以呢?亚马逊有能力在原子构成的真实世界和比特组成的数字世界之间转换:它拥有世界领先的实体配送系统,同时又把触角伸向了云计算、电子书、视频流和音乐下载(另见文)领域。相比眼前利益,亚马逊更在意市场份额。我们有些许担心,感觉亚马逊已经过于了解用户了。目前为止,亚马逊永不满足的胃口有利于消费者,但随着其规模扩大,实力增强,亚马逊可能有做得太过的危险。


WHEN Jeff Bezos  left his job in finance and moved to Seattle 20 years ago to start a new firm, he rented a house with a garage, as that was where the likes of Apple and HP had been born. Although he started selling books, he called the firm Amazon because a giant river reflected the scale of his ambitions. This week the world’s leading e-commerce company unveiled its first smartphone, which Amazon treats less as a communication device than an ingenious shopping platform and a way of gathering data about people in order to make even more accurate product recommendations.


The smartphone is typical of Amazon. There is the remorseless expansion: if you can deliver books and washing machines, why not a phone? There is the ability to switch between the real world of atoms and the digital world of bits: Amazon has one of the world’s most impressive physical distribution systems, even as it has branched out into cloud computing, e-books, video streaming and music downloads (see article). There is the drive for market share over immediate profits. And there is the slightly creepy feeling that Amazon knows too much about its users already. So far its insatiable appetite has helped consumers; but as it grows in size and power the danger is that it will go too far.


For the moment, admiration should count for more than fear. Many things the world now takes for granted were introduced by Mr Bezos. Typing your credit-card number into a web browser was once considered a sign of insanity until Amazon showed how easy and safe buying things online could be. Once people had bought a book, they tried other things. Today the global e-commerce market is worth $1.5 trillion.


Amazon also fostered the emergence of customer reviews. From the start it let buyers rate and review books. This still irks some professional critics, and some of the most fulsome five-star ratings may be from spouses of authors. But overall they provide valuable advice to buyers. Today everything from apps to hotels to hoses can be rated online, and retail websites seem incomplete without customer reviews.


Then there are the industries it has upended. Books came first. Amazon has changed publishing twice—first by making any book in the world quickly available and then by making e-books mainstream. Before Amazon launched the Kindle in 2007, e-readers were fiddly gadgets that few people used. The Kindle was easy to use, worked anywhere and allowed instant delivery straight to the device (rather than via a PC). Amazon also pioneered a new model for cloud computing. In 2006 it began renting out computer capacity by the hour. The option to rent rather than buy computing power greatly reduced the cost and complexity of launching a new company. Amazon’s cloud services have since been used by startups including Netflix, Instagram, Pinterest, Spotify and Airbnb, and have spawned a whole new industry.


Apple may be better known as an innovator, but Amazon may have had just as big an impact on the workings of the digital world. And it keeps on experimenting. Unconstrained by a self-image as a company that does a particular thing, Amazon has dabbled in areas from internet search to robotics to film and television development.


 Indeed, if your glasses are particularly rose-tinted, Amazon seems to have put the “long term” back into Anglo-Saxon capitalism. At a time when Wall Street is obsessed by quarterly results and share buy-backs, Amazon has made it clear to shareholders that, given a choice between making a profit and investing in new areas, it will always choose the latter. While other technology giants sit on record piles of cash, Amazon still has plenty of ideas about where to invest and innovate. And investors seem happy with it: Amazon’s price-to-earnings ratio  has exceeded 3,500 at times. It aligns top executives’ interests with those of shareholders by paying them largely in stock: its highest salary is $175,000 a year.

本文标签: Amazon电子商务西雅图智能机数字世界

[如何进行快速essay代写]电子商务行业casestudy-以亚马逊为例https://www.0592w.com/lunwengs/15845.html

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