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时间:2021-10-06 13:42 来源: Essay代写

摘要:如何找到销售,品质与商业成本的平衡呢,同时确保盈利? 麦当劳的经理人对此有深刻认识。......

McDonald’s Corp, one of the largest chain fast food restaurant group, has more than thirty thousand branches in hundreds of countries over six continents. The company is serving food for more than 68 million people per day. Major products are hamburger, french fries, fried chicken, soda, salad, etc. In May 15th, 1940, Richard and Maurice McDonald began a little restaurant named “Dick and Mac McDonald”. Then in 1948, they changed the principle to fast food restaurant using assembly line, which made productivity much more efficient.

In last year, the company’s global comparable sales growth was 3.1%. The earning per share growth was 5%, and the average number of customers served every day was 69 million. The operating income increased $100 million than the year before.

Financial Statement Research

| Million |

Balance Sheet Items | 2011 | | 2012 | | Observation

Cash | 2,335.70 | 7.08% | 2,336.10 | 6.60% | The amount of cash increased, but percentage decreased.

Accounts receivable+ note receivable | 1,334.70 | 4.05% | 1,375.30 | 3.89% | The amount of receivable increased but percentage decreased.

Inventory | 116.8 | 0.35% | 121.7 | 0.34% | The amount of inventory increased, but percentage decreased.

Total Current Assets | 4,403.00 | 13.35% | 4,922.10 | 13.91% | The prepaid expenses and other current assets increased dramatically in 2012, so that the amount of current and the percentage increase.

Property, Plant, and Equipment | 22,834.50 | 69.22% | 26,677.20 | 75.39% | In the “letter to stockholders”, it said there were 1439 new restaurant built. That made amount and percentage increased.

Total Assets | 32,989.90 | 100% | 35,386.50 | 100% | Amount increased.

Accounts payable | 961.30 | 2.91% | 1,141.90 | 3.23% | The price of beef went up in 2012, which may cause the account payable increased. The price dropped, so maybe the account payable in 2013 will decrease.

Total Current Liabilities | 3,509.20 | 10.64% | 3,403.10 | 9.62% |

Long Term Debt | 12,133.80 | 36.78% | 13,632.50 | 38.52% | I think because of the new restaurant around the world; the long term debt for land and equipment increased. Also, in the “letter to stockholder”, the interior of the restaurants was replaced 50% of all the restaurants, which may increase the long-term debt.

Total Debt | 18,599.70 | 56.38% | 20092.9 | 56.78% | Percentage increased slightly but amount increased by $1.493.2 million

Common Stock | 16.60 | 0.05% | 16.60 | 0.05% | Did not change.

Retained Earnings | 36,707.50 | 111.27% | 39,278.00 | 111.00% | Amount increased, but percentage decreased.

Total Equity | 14,390.20 | 43.62% | 15,293.60 | 43.22% | Amount increased, but percentage decreased, which means the share of liabilities increased.

| 2011 | % Change | 2012 | % Change |

Cash | 2335.7 | -2.15 | 2336.1 | 0.017 | Even the amount increased slightly, but percentage turned to positive.

Inventory | 116.8 | 6.28 | 121.7 | 4.03 | Inventory increased, which means the goods left in the company increased.

Total Current Assets | 4403 | 0.79 | 4922.1 | 11.79 | Current assets increased about 10%

Long Term Debt | 12133.8 | 5.54 | 13632.5 | 12.351 | Long-term debt soared.

Total Equity | 14390.2 | -1.67 | 15293.6 | 6.278 | Percentage turned to positive, and amount increased by $900 million

Total Assets | 32989.9 | 3.17 | 35386.5 | 7.265 | Liabilities and the new restaurants made total assets higher.

Income Statement Items | 2011 | | 2012 | |

Revenue/Sales | 27,006.00 | 100% | 27,567.00 | 100% | Even though 1,400 more restaurant were open, they still need time to make a profit.

Cost of goods | 18,476.30 | 68.42% | 18,962.40 | 68.79% | Due to the increased price of American beef, the cost went up.

Gross Profit | 8,529.70 | 31.58% | 8,604.60 | 31.21% | Amount increased, but percentage decreased.

Salaries expense | 2,393.70 | 8.86% | 2,455.20 | 8.90% | The company hired more people or the salary of employees increased.

Earning before interest & tax | 8,012.20 | 29.67% | 8,079.00 | 29.31% | Amount increased, but percentage decreased.

Taxes | 2,509.10 | 9.29% | 2,614.20 | 9.48% | Sales tax rate went up in 2012.

Net Income | 5,503.10 | 20.38% | 5,464.80 | 19.82% | Company was still making money, but less.

| 2011 | % Change | 2012 | % Change |

Sales | 27006 | 12.18 | 27567 | 2.077 | The growth rate decreased.

COGS | 18476.3 | 11.29 | 18962.4 | 2.631 | Though the percentage decreased, the COG was still growing. The company should come up with another way to produce more efficiently.

Gross Profit | 8529.7 | 14.14 | 8604.6 | 0.878 | The growth rate decreased.

Net Income | 5503.1 | 11.26 | 5464.8 | -0.696 | The company didn't make as much money as before.

Financial Analysis

Ratio Analysis | | | Industry average | Observation

Current Ratio/Liquidity (Current assets/ current liabilities ) | 1.25 | 1.45 | 1.31 | Current ratio was lower than industry before, but it grew in 2012, which means the company could change assets to cash faster than other restaurants.

本文标签: caseMcdonaldFinancial Ca

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