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摘要:英国布莱顿大学酒店管理留学生硕士毕业论文-Service quality in Brighton restaurant Research purposesFood and beverage industry has a l......

英国布莱顿大学酒店管理留学生硕士毕业论文-Service quality in Brighton restaurant 

 

Research purpose and significance

Research purposes

Food and beverage industry has a long history of development of the market economy continues to mature, today's increasingly competitive market , catering enterprises are facing severe challenges. Cultivate and maintain a loyal customer groups catering business has become important to seek survival and development strategies . Development and implementation of customer loyalty management strategy to provide customers with comprehensive, personalized service , high level of customer commitment to fulfill , is catering enterprises and customers to maintain the long-term , two-way interaction between an important safeguard. Therefore, how to establish and maintain customer loyalty is our catering enterprises of great concern .

 

Purpose of this study as follows:

A ) through domestic and international relevant theoretical literature Commentary research, systematic review of relevant theories about customer loyalty , food and beverage companies trying to in-depth study of customer loyalty factors ;

2 ) to establish a theoretical model of the way through empirical research to explore the impact of customer loyalty catering business factors ;

3 ) In the empirical verify customer satisfaction, customer value and service to remedy these three factors impact on customer loyalty ;

4 ) for the operation and management of catering enterprises have to provide some specific practical suggestions and inspiration.

 

Research Significance

Practical significance

 

1 ) catering enterprises is a typical service -oriented enterprises , there are also highly competitive ; against the highly competitive food market situation , how to retain customers is the enterprise must be addressed . As we all know , to keep an old customer costs far less than needed to develop a new customer costs , therefore, improve customer loyalty management not only can reduce marketing costs, but also can improve the catering business profits. In order to solve this problem, accurately grasp the factors affecting customer loyalty is a must ; This paper catering enterprises Wuhu four empirical research and analysis of customer loyalty is to clarify the factors that affect customer loyalty , and then to the application of research results catering business customer loyalty management .

 

2 ) For the special case of catering enterprises , combined with some advanced research inside and outside , in terms of customer loyalty factors for more systematic research, made a number of generally applicable method . Proposed on improving customer loyalty management strategies and methods can be used enterprise management practices to help food and beverage companies to optimize resource allocation, improve food and beverage companies held

Continued profitability of the business of catering enterprises have practical help .

 

theoretical significance

1 ) Through literature review, systematic review and collate the influencing factors of customer loyalty research , involving the application of

And the latest developments , thereby enabling people to research in this field to have a more comprehensive knowledge and understanding ;

 

2 ) Throughout the production and sale of domestic and foreign enterprises tangible products customer loyalty research significantly more than the package

Services , including food and beverage companies , including customer loyalty research . Find out about the catering business customer loyalty research , but also

 

There are many aspects need to be further explored . In this paper, food and beverage companies to study influence factors of customer loyalty , which

To some extent make up for the catering business customer loyalty theory deficiencies.

 

3 ) In this study, catering business customer loyalty factors summarized as one that contains customer value , customer satisfaction and service , including remedies and consider customer features multi-level, multi-angle models and empirical analysis, which improved the domestic outside of the catering business customer loyalty research . Most previous studies was to investigate the influencing factors of customer loyalty services , food and beverage companies in the impact factors of customer loyalty , little empirical research . In this thesis, through customer value, customer satisfaction and service recovery of these three factors , and hopes to put forward a more comprehensive customer loyalty factors catering business model , to further improve customer loyalty theory in the catering industry in the application of research, but also the quality of the catering business management theory and the theory of perfect service marketing .

 

Research , research methods and research framework

This section analyzes the aforementioned research purposes determined on the basis of content and methods, and points out the research framework .

 

Research

本文标签: 酒店管理布莱顿大学

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