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摘要：荷兰应用大学留学生管理类论文范文格式-HOW TO MANAGE PROJECT RISK OF REAL ESTATE INVESTMENT IN MAINLAND CHINA 您需要写作的论文具......
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HOW TO MANAGE PROJECT RISK OF REAL ESTATE INVESTMENT IN MAINLAND CHINA: THE CASE OF WHEELOCK PROPERTIES LIMITED
1.1 Introduction of the Chapter
This chapter will present and tackle about what to expect from this research. It will discuss about the background information about the selected topic or subject, which show the vital issues and problems which drive or motivate the author to study about it. In addition, it also describe the chosen case or company for this paper, together with the different research problems, aims, objectives and questions that will be answered and explained in the latter part of this thesis.
The economic transition in the global market had led to substantial developments in different industries and sectors. Akin to most sectors, the real estate market is precisely related to definite economic market determinants and trends. As mentioned by economists (O’Sullivan et al., 2004), profit is possibly one of the most influential and relatively significant economic market determinants that influences the real estate sectors. This is relative to the economists’ perspective that the development as well as distribution of the profit is equivalent to real estate demands. According to Sloman and Sutcliffe (2001), the state’s economic boom greatly influences the development of real estate industry and individual purchasing behaviour.
China is considered as the fastest growing economy in the world today, as a matter of fact, the Chinese economy had been able to outperform most of the developed economies over the past years. This is primarily because of the materialization of the real estate market. From 1990 to 2005, China recorded an average GDP growth of 9.7%, closing huge gap from the growth rates of other developed countries. The progress of urbanization of China is considered as both motivating factor behind and an outcome of the fast growth and improvement of the economy of the country (Zhida & Chengmao 2002).
For more than 10 years, the population in the urban areas has improved and increased by 21 million per year, which shows an average yearly rate of 4.8%. By 2005, the total urban residents had reached 562 million or 43% of the entire population (Quek & Ong 2008). According to Economist Intelligence Unit (EIU), the urban population in China is expected to increase at an average of more or less 3% or equivalent to 19.3 million yearly for the next 10 years. Therefore, in 2005, the number of urban residents will reach the total number of 755 million or 54.4% of the entire population. In connection, the urbanization rate will increase by 1.1% yearly. As a result, the growing population and the speedy progress of urbanization will create further demand for new homes in the city areas (Quek & Ong 2008).
Due to the different social and economic factors, according to the China National Bureau of Statistics, the investment in the real estate in China had increased by average rate of 25.5% (Quek & Ong 2008).
However, in spite of this growth, there are different risks or threats in investing to the real estate market of China. These risks and threats are important factors that must be considered by the real estate companies and organizations in the process of decision-making, in order to prevent future problems that might cause negative effect on their profit and their entire operation. One of which is the decision and action of the local and national government to change and tighten some of its real estate regulations in order to cool down its heated real estate industry. These changes focuses on the process of acquiring lands, registration and even the process of selling houses and establishments to the interested buyers. All of these factors must be considered and studied in order to prevent future problems.
1.3 Research Company- Wheelock Properties Limited
Wheelock Properties Limited is a listed property arm of the Wheelock Group of companies. It offers services including development of property, sales and marketing and management of assets. The company was founded in 1857 as a listed investment holding company and has a landbank of approximately 1.3 million square feet gross floor area (GFA) located in Hong Kong. Wheelock has a principal subsidiary – The Wharf (Holdings) Limited. It is a premier company with more than HK$120 billion of consolidated assets. The company focuses on implementing strategies on properties and infrastructures that are located in Hong Kong and China. In the intervening time, Wheelock Properties Limited, together with the subsidiary has already participated in different mega development projects which include Bellagio, Sorrento and Parc Palais (Wheelock Properties 2010).
Wheelock properties limited is operating in a highly dynamic market environment with segment behaviour transition and transitions as a result of the interacting implications like local and national managemental as well as legal regulations, labour and market forces and economic and pricing regimes. Dormant issues and conflicts exist in such market environment and deliberated to be prone to be noticeable as soon as any unexpected limitations are encountered on the available resources, or when newer risks and issues happens and have to be shared unequally by diverse participants (Loosemore, 1997). In addition to that, construction projects among this kind of industries rely on collaboration and teamwork; therefore inevitably involve frequent connections and relations among the project team members (Yiu and Cheung, 2006). Their collaboration is often classified as that adversarial is often regarded to the win-lose mentality of the people involved.
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