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摘要:提供留学生论文开题报告范文-Proposal-Relationship between loyalty card and customer loyalty-by the case of UK TESCO supermarket......

留学生论文开题报告范文Proposal

Title: Relationship between loyalty card and customer loyalty
---by the case of UK TESCO supermarket

A brief explanation of the topic

The study of customer loyalty, particularly customer loyalty research on English retail supermarkets has unusual significance. Customer loyalty refers to rebuying behaviors when customers prefer to some service or products. High customer loyalty is the greatest wealth of retailing enterprises (Doncy and Cannon, 1997). A certain consulting company’s commercial survey shows that when customer retailing rate increases 5%, retailing enterprises’ profits will increase 25% to 80% (Joan, Anderson, Jolly and Ann, 2007). Therefore, the research on customer loyalty is a required necessary for modern retail enterprises. As long as improving their customer loyalty, retail enterprises can satisfy customers’ growing personalized demand, adapt to the development of contemporary retail industry, and thus improve the measures to keep customer loyalty.

The main purpose of this dissertation is to research on loyalty cards comprehensively and systematically, analyze the key elements of Loyalty card and use it as the basis for English supermarkets to cultivate customer loyalty. And the purpose of this research is to identify the determinants of customer loyalty in English supermarkets. Apart from assessing the extent of customer satisfaction and customer loyalty in the supermarket, primary research is carried out to test the proposed model of customer loyalty. This study seeks to study:
(1). the relationship between loyalty cards and customer loyalty for English supermarkets.
(2). the relationship between customer satisfaction on customer loyalty for English supermarket.


An outline of the method or methods you plan to use to gather relevant data and a justification for its, or their, use;
There are too many literatures on customer loyalty theoretical research or practical research, in this paper the author uses generally standardized deduction theory and empirical research quantitative analysis. This method will be based on secondary research and questionnaire survey. The source of secondary research will be the research published in various journals and management publications (Bainbridge, 2001). In order to achieve the above research objectives, the survey research is used as the primary data collection method. Survey research is the collection of data through formally addressing questions to a large number of people in the target population and taking a systematic record of their responses (Bainbridge, 2001). Two survey research methods, namely a self-administered questionnaire and face-to-face interview are employed respectively to gather primary research data from the consumers and the sellers.

 Standardized research
Theory research is the basis of empirical research. Standard analysis’s performance is based on some form of moral values or value judgment, to solve “what should be” which is more dependent on the interpretation of the logical way of thinking (Creswell, 1994). In this dissertation the author firstly uses standardized research to outline the theory in this study.  

本文标签: TheofcaseTESCOUKsupermark

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