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摘要:留学生论文范文:对当前与未来的大规模定制的建议,关于大规模定制已经取得作为一种有效的方法解决的正是这个......

留学生论文范文Observations on the present and future of mass customization
Frank T. Piller
Published online: 2 April 2008
_ Springer Science+Business Media, LLC 2008
Abstract A demanding task for many companies today is that of learning toregard customers as individuals, of proactively developing products and servicesaccording to the individual customer preferences, and of subsequently producingand distributing these offerings. Over the last decade, mass customization hasemerged as an effective approach for tackling precisely this task. In this paper,
I discuss the background of mass customization and the elements of this strategy.
I will then comment on the implementation of mass customization in practice. I willend with a brief discussion of alternative strategies in this domain, namely personalizationand matching services.
Keywords Mass customization _ Case examples _ State of the art _Personalization
As in every year, in December 2006 Time Magazine announced their person of theyear, recognizing the person who matters most now. In previous years, this has beenGeorge W. Bush, John F. Kennedy, or Mohandas Gandhi, but also Charles
Lindbergh or Bill Gates. In 2006, this person was you. You, the creative consumer.You, broadcasting your own media on YouTube. You, the engaged tinkerer hackingyour Tivo box to overcome its limits. You, configuring your sneakers to your
preferred running style. You, the co-designer of your personal product. And TimeMagazine was not alone. With the advent of Web 2.0 and social commerceapplications all over the Internet, we recently experience an exploding interest of
F. T. Piller (&)
Technology & Innovation Management Group, RWTH Aachen University, Aachen, GermanyF. T. Piller
MIT Smart Customization Group, Massachusetts Institute of Technology, Cambridge, USA

Int J Flex Manuf Syst (2007) 19:630–636
DOI 10.1007/s10696-008-9042-z
companies and consumers alike for customized products and services. Individualitybecomes the standard. Mass customization, now a concept with a history of almosttwo decades (the term was coined in 1987 by Stan Davis), seems to be becoming thenorm in this century (as predicted by Davis in 1987; Pine 1993; and indeed by
Toffler as early as 1970).
The term mass customization denotes an offering that meets the demands of eachindividual customer, but that can still be produced with mass production efficiency(Piller et al. 2006). ‘‘Today I define Mass Customization as the low-cost, highvolume,efficient production of individually customized offerings’’ (Pine 2007). Toreach this efficiency requirement, a mass customization system is defined by a fixedsolution space, characterized by stable but still flexible and responsive processes. Asa result, the costs associated with mass customization should allow for a price level
that does not imply a switch into an upper market segment. The solution space isutilized by customers who are integrated in the value creation process of themanufacturer by defining, configuring, or modifying their individual solution withinthe given set of choice options. Without the customers’ deep involvement, themanufacturer would be unable to adequately fill each individualized productdemand. Dedicated toolkits should enable the customers to perform this configurationtasks ontheir own.

本文标签: 大规模定制Mass customi

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